🎙️ The Modern Edge: Lester Fernandez of Lead Pulls & Ross Kirkentoll on Dominating Social Media, Leading vs. Pushing, and Virtual Assistants

Ross Kirkentoll: “Lester, great to finally connect. As someone running seven Powersports dealerships and a major mining supply operation, I live and breathe competitive advantage. I’ve been seeing a lot of noise around ‘social media strategies,’ but frankly, most of it feels like shouting into the void. How does Lead Pulls approach it differently, especially when the goal is real business growth, not just vanity metrics?”

Lester Fernandez: “Ross, that’s a brilliant observation and a frustration many top-tier business leaders share. The vast majority of marketing agencies treat social media as a broadcast channel—a place to ‘push’ content, products, and services at an audience. They manage posts, track likes, but often miss the deeper strategic play. At Lead Pulls, we view Social Media Management as the ultimate ‘pulling’ mechanism. It’s about cultivating an authentic presence that naturally attracts and engages your ideal customer, building communities, and turning passive followers into active leads and loyal clients.”

Ross: “That ‘pulling’ vs. ‘pushing’ distinction really resonates with me. In Powersports, you can’t just ‘push’ a new ATV; you need to ‘pull’ enthusiasts in with compelling experiences and genuine community. In mining, trust and reliable information pull clients. How do you execute this ‘pulling’ effectively across such diverse industries?”

Lester: “It begins with deep understanding, Ross, powered by advanced social listening insights. Effective social media isn’t just about posting; it’s about understanding audience behavior, preferences, and the specific platforms they frequent. Take your Powersports dealerships: we don’t just put up pictures of bikes. We craft narratives around adventure, performance, local riding events, and the lifestyle. We pull in enthusiasts by showcasing what they genuinely care about. For your mining supply business, it’s about establishing authority through thought leadership, technical insights, and demonstrating reliability—not just pushing product specifications.”

Social Media Management: Beyond the Broadcast

Ross: “So, it’s about making social media a magnet, not just a megaphone. How does that translate into tangible results for a company like mine, particularly for lead generation?”

Lester: “Precisely. The traditional ‘push’ model of lead generation floods the market, hoping something sticks. It’s inefficient and often alienates potential customers. Our ‘pull’ model, driven by strategic social media management, is about attracting genuinely interested prospects. For Powersports, we engage with online riding communities, host contests, share user-generated content, and create interactive campaigns that build excitement for new models or accessories. This cultivates a community where individuals want to engage with your brand. For mining suppliers, it’s about providing valuable content—webinars on new safety standards, whitepapers on supply chain optimization, case studies demonstrating ROI. This positions you as an indispensable resource, pulling in qualified leads who trust your expertise. We’re talking about precision lead generation services that convert.”

Ross: “That makes perfect sense. My teams are often bogged down with the daily grind of managing inquiries, content scheduling, and customer service across various platforms. It’s a huge time sink. Is there a way to optimize this without hiring a massive in-house marketing team?”

The Strategic Advantage of Virtual Assistant Services

Lester: “Absolutely, Ross. That’s where strategic integration of Virtual Assistant services becomes a game-changer. Many businesses, especially those scaling rapidly like yours, find their internal teams overwhelmed by the sheer volume of tasks required for effective social media management, customer engagement, and even initial lead qualification. Our Virtual Assistant services are designed to seamlessly integrate into your operations, providing highly skilled support that handles everything from scheduling posts and monitoring comments to managing online communities and pre-qualifying leads generated through social channels.”

Ross: “So, a Virtual Assistant isn’t just an admin; they’re an extension of my marketing and customer service efforts?”

Lester: “Exactly. Think of them as specialized digital support. For your Powersports dealerships, a virtual assistant can respond to common customer queries about inventory, service appointments, or financing, freeing up your sales team to focus on closing deals. For your mining supply business, they can manage inbound inquiries from your thought leadership content, ensuring timely follow-ups and directing complex questions to the right expert. This optimizes your team’s time and ensures consistent, high-quality customer interaction, which is vital for both brand building and effective lead generation. It’s about empowering your core team to focus on what they do best, while scalable, professional support handles the high-volume, repetitive, but crucial tasks.”

Ross: “That’s intriguing. It sounds like a powerful way to implement this ‘pulling’ strategy without massive overhead. So, from your perspective at Lead Pulls, the key is truly understanding the market through listening, then strategically attracting customers via social media, and finally, using virtual assistants to efficiently manage those interactions and leads?”

Lester: “You’ve summarized it perfectly, Ross. In the digital economy, the businesses that thrive are those that listen intently, attract strategically, and operate efficiently. We enable our clients to move beyond simply pushing content to truly pulling in their market, maximizing their reach and revenue potential.”

Ross: “Lester, this has been incredibly insightful. It’s a strategic shift that makes absolute sense for today’s market. Thanks for breaking it down.”

Lester: “My pleasure, Ross. Always a pleasure discussing genuine growth strategies with a visionary like yourself.”