7 B2B Lead Generation Companies That Combine Outbound And Inbound Services

ByBNW TEAM

Lead generation in the fast-paced world of B2B sales isn’t just about getting a lot of leads. It’s about building a smart, multi-layered plan that combines precision in outbound marketing with magnetism in inbound marketing. Companies that want to build long-lasting pipelines require partners that can do more than just get people interested right away through outreach. They also need partners that can keep people interested over time with content, SEO, and marketing automation.

People think that the following seven lead gen agencies are good at both outbound and inbound methods. These businesses will help you grow your pipeline, whether you’re entering new markets or making existing ones more popular.

  1. Martal Group

Martal Group is a tech-enabled lead generation company that stands out because it has a global team of professional SDRs who can run very targeted outbound campaigns. Martal’s one-of-a-kind AI-powered technology looks at intent signals and puts outreach to prospects who are actively looking for a product or service at the top of the list.

Martal’s main strength is generating leads from outside sources, such as cold emails, LinkedIn messages, and phone calls. However, it also offers inbound lead generation services through smart SEO, landing page optimisation, and paid advertising. The team works in over 50 different fields, such as SaaS, cybersecurity, manufacturing, and enterprise IT.

  • Outbound Expertise: Cold emailing, LinkedIn recruiting, cold calling, and hiring SDRs from other companies
  • Inbound Support: SEO strategy, optimising landing sites, writing content, and advertising on social media.
  • Ideal For: Tech companies, corporate sales teams, and enterprises who wish to build their sales pipeline fast
  1. CIENCE

CIENCE has a service called “People-as-a-Service” that uses machine learning and human talents together. CIENCE is known for its robust outbound engine, which includes scheduling up appointments, reaching out to people across several channels, and SDR services. It also features an inbound marketing package that includes content, SEO, and sponsored ads.

GO Data is their own platform that aids both inbound and outbound success by offering you access to a big database of contacts and information about how they operate. CIENCE works with businesses in a number of areas, such as SaaS, healthcare, logistics, and education.

  • Outbound Expertise: SDR teams, cold outreach, and running campaigns
  • Inbound Support: Making content, SEO, PPC, and improving website conversions
  • Ideal For: B2B companies with complicated sales cycles that are medium to large in size
  1. Brightest Minds

Brightest Minds helps companies get the correct leads by sending cold emails and messages on LinkedIn. They achieve this by developing outbound lead generating campaigns that are unique to each person. They are smaller than some of the other companies on this list, but their boutique approach has made them a popular choice for startups and B2B companies who are growing quickly.

They recently added services like putting up a CRM, automating email marketing, and producing blog posts to aid clients with more than just getting the word out.

  • Outbound Skills: Making appointments, sending cold emails, and looking for leads on LinkedIn
  • Inbound Support: Writing content, setting up your CRM to run on its own, and taking care of your email list
  • Ideal For: Startups, agencies, and small teams that need a partner who won’t cost a lot of money
  1. Only-B2B

Only-B2B is a company with offices in India and the U.S. that helps businesses generate leads at every stage of the sales process, from getting people interested to making meetings to marketing to specific accounts. Their outbound efforts include cold email and voice-based outreach, while their inbound efforts focus on nurturing leads and sharing content.

The agency is very good at getting leads for IT and SaaS companies. It has worked with clients from all over the world who sought campaigns that were both affordable and able to grow.

  • Outbound Expertise: Making B2B appointments, sending marketing emails, and profiling accounts
  • Inbound Support: Content syndication, marketing automation, and nurturing programmes
  • Ideal For: IT, SaaS, and cloud companies that wish to expand their business internationally
  1. Strategic Sales & Marketing (SSM)

Founded in 1989, SSM is one of the oldest organisations in the U.S. that helps businesses make appointments. People know their team for making appointments through well-planned outbound calls and a lot of different ways to get in touch.

In the last few years, SSM has added things like content marketing and lead nurturing to its pipeline development technique. Their hybrid model works well for organisations that have long sales cycles and sales processes that require consulting.

  • Outbound Expertise: Teleprospecting, making appointments, and qualifying leads
  • Inbound Support: Lead nurturing, content marketing, and drip email campaigns.
  • Ideal For: B2B enterprises that engage in technology, industry, or services
  1. AltiSales

AltiSales helps B2B companies build, train, and expand their outbound SDR teams. Their method is built on outbound strategy, which comprises messaging, making an ideal customer profile (ICP), making a list, and reaching out to people. But they also work with teams that do inbound marketing to make sure that their campaigns function together.

AltiSales is not your standard inbound agency, but it does help clients better how they pass leads on, how they leverage content in sales cadences, and how leads move through their CRM. This helps them link interest from the outside with action from the inside.

  • Outbound Expertise: Setting up an SDR team, establishing a messaging plan, and getting in touch with people who don’t know you
  • Inbound Support: Helping with lead handoff, improving the CRM funnel, and adding content
  • Ideal For: SaaS and young enterprises who are just starting to make sales
  1. Uhuru Network

Uhuru Network is a less well-known inbound marketing company that does a great job with performance marketing. They are well known for their HubSpot-certified inbound approaches, but they also run outbound lead generation campaigns as part of their full-funnel growth packages.

Their employees offer a wide range of services, such as managing ads, making email sequences, making outreach lists, and calling potential clients who haven’t heard from them yet. The end result is a plan that focuses on growth by linking inbound interest with proactive outbound touchpoints.

  • Outbound Expertise: Cold calling, acquiring leads, and remarketing.
  • Inbound Support: Setting up HubSpot, SEO, PPC, and sales enablement content.
  • Ideal For: Small and medium-sized organisations and B2B teams that want a company that puts HubSpot first and focuses on growth.

Final Thoughts

If you want to be successful at sales in the long run, you need to locate a lead generating partner who is good at both outbound and inbound work. No matter what size or style they are, all of the agencies listed above are dedicated to combining proactive outreach with nurturing strategies. These businesses offer a wide range of services to help you create your pipeline, whether you need scheduled appointments straight now or want to grow your business over time through content.

And while if each of these companies has something unique to offer, the difference is often in how they go about doing things. So, choose the one that best matches your level of growth, industry, and internal skills, and then start turning more leads into loyal clients.

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