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7 Quick Tips to Improve Shopify SEO

by Busines Newswire
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Checklist to Improve Shopify SEO:

Shopify store owners who are new to the market usually come across the issue of not generating enough traffic to their stores. Most non-technical people may never know the fact that Shopify SEO is not that difficult a task. Want to know how to get those customers to your store? Then read till the end.

Here is a checklist of 7 quick actions you can perform manually without having the technical knowledge of creating stores to improve your Shopify store’s performance and start getting visitors to your website:

  • Optimize your product page.
  • Connect your Products Page from the Home Page
  • Update your keywords.
  • Take care of your Technical SEO
  • Add product images
  • Add product videos
  • Delete or hide abandoned carts.

Did you know you can do most of the tasks through a tool? Check out our Shopify PIM.

1. Optimize your product page

In today’s SEO, Product pages are the most important parts of eCommerce stores.

Just three years ago, Google’s algorithm focused on individual pages (pages of content). However today Google looks at a product’s entire page — product title, URL, meta title, meta description, etc.

Before ranking, you want to have a compelling and unique title for each product. For example, if your product has 10 different color variations, use variations of the color in the title.

For example, “Navy Blue / Emerald Green/ Purple / Pink”.

You want to use the exact product name in the description.

For example, “Nike Men’s Air Max 90 iD QS in Navy / Purple / Pink / Emerald Green.”

The Google algorithm pays close attention to the meta description.

This is the text that appears below the URL and in search results. You want to use keywords, but make sure it’s compelling. For example, a description that doesn’t include “Special Offer!” is unlikely to get clicks.

2. Connect your Products Page with Home Page

Your home page is usually the focal point of your website and the most powerful of all the pages. Including navigation links on your homepage provides a clear path for users to navigate around your store, regardless of its structure. This, then, helps enhance the SEO of your Shopify store.

Many store owners make the mistake of not linking to their collection pages (also known as category pages) from their home page. As a result, your crucial pages may be hidden deep within the store, making it difficult for users to find them.

Of course, if you have a small number of products, connecting to each one rather than forcing a visitor to visit a collection page first can be more useful. If you have more than a few dozen products, you might consider assigning them to collections. A guide to collections and how to create them can be found in the Shopify help center. But one thing that remains constant is the need for product recommendations. You also can use Shopify product recommendations apps for increasing conversions, building customer trust, and boosting your average order value.

3. Update your keywords

Using the right keywords in your Shopify store’s title, description, and meta tags can increase your search rankings, leading to more traffic and generating more leads.

Keywords are the words people use to search for products on search engines like Google. When users type in what they want to buy into the search box, search engines look for matching items. The search engine then returns a list of web pages that might contain the product.

Title tags

The title tag is the first thing users see when they visit your site. They’ll also get a snippet of text when they share your pages on social media.

This is where you tell search engines what your page is about. Your title should include your keywords, but it’s best to avoid keyword stuffing if you plan to optimize for the SEO of your Shopify store; a keyword or phrase should make up no more than 25% of your title.

Description

The meta description is the second line of text that appears beneath your title on search engine results pages. It’s what shoppers see when they decide not to click over to your page.

This is where you tell your story and present your product in the most people-friendly way possible. This is your chance to really sell your product.

Meta tags (Shopify SEO keywords)

Meta tags appear below your title tag and between your description and body text. They’re designed to give search engines more information about the page or product they’re listing.

4. Take care of your Technical SEO

Any Search Engine Optimization activities/elements that do not include the content aspect are referred to as technical SEO.

A webmaster must maintain the following things with correct search engine recommendations in technical SEO:

  • Checking the robots.txt file to see if it prevents bots from crawling the site.
  • Ascertaining that the site has a sitemap.xml file and submitting it to Google Search Console.
  • Creating and confirming your Google Search Console account.
  • Creating and putting Google Analytics in place.
  • HTML and CSS validation.
  • Identifying and resolving any crawl faults and reroute issues.
  • Use of header tags correctly (H1, H2, H3, and so on).
  • Canonical tags and domain canonicalization should be used correctly.

5. Add product images

You’re missing out on a significant SEO opportunity if you’re not optimizing the photos on your Shopify site. The photos on your website have the power to enlighten, inspire, and leave a lasting impact on visitors. By including alternative text (alt-text) and using the proper picture sizes, you not only meet Google’s requirements but also improve the user experience for everyone.

6. Add product videos.

Videos are a fantastic way to increase conversions on your Shopify store.

In the early days, social media was the way e-commerce stores used videos to market their products. Today, however, with the rise of widespread smartphone use, video has become an essential part of the e-commerce shopping experience.

According to Google, 85% of people use YouTube while searching for videos.

Approximately 80% of users say that watching a video makes them more confident in making a purchase.

7. Delete or hide abandoned carts

Shopify stores have abandoned carts. This is a fact, and it’s normal. Deleting or hiding abandoned cards could increase the SEO of your Shopify store.

Abandoned carts often represent lost revenue, so it’s important to recover them. But how can you do that on Shopify? It’s easier than you think.

It’s up to you whether to delete them or leave them visible. If you do leave them visible, you’ve got an opportunity to recover some of the lost sales.

First, log in to your Shopify admin panel and navigate to Settings > Checkout. You’ll see a screen like the one below.

Conclusion

There are no shortcuts to building a successful e-commerce store. Shopify SEO is a long, grinding process that involves making a lot of decisions — some that you’ll have to make over and over again — and following through on them.

But there are also lots of pieces of the puzzle that fall into your lap, and you’ll find yourself making fewer of them as time goes on. But with these steps, you are definitely many steps closer to your Shopify success.