9 Best Generative Engine Optimization (GEO) Tools for 2026: Tested and Compared
AI-powered search is fundamentally reshaping how consumers find brands online. Rather than scrolling through traditional search results, users are increasingly turning to ChatGPT, Perplexity, and Google AI Overviews for instant answers—and your business is either getting mentioned or getting overlooked.
After evaluating more than 20 platforms, we’ve identified the 9 GEO tools that genuinely help brands earn visibility in AI-generated responses.
Understanding GEO Tools
GEO tools enable brands to get discovered and referenced by AI search platforms including ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. While traditional SEO software concentrates on climbing Google rankings, GEO tools focus on optimizing your content for AI-generated answers.
This discipline is known as Generative Engine Optimization (GEO). With Gartner forecasting a 25% decline in conventional search traffic by 2026 due to AI assistants, brands that overlook GEO risk fading into obscurity in this emerging search environment.
Effective GEO tools typically serve two primary purposes: monitoring (tracking how and where your brand surfaces in AI responses) and optimization (enhancing your content to secure more citations).
2026 GEO Tools Comparison
| Rank | Tool | Ideal For | Entry Price | Trial Available |
| 1 | Geoptie | Complete GEO solution | $49/mo | 14 days |
| 2 | Profound | Large enterprises | $499/mo | No |
| 3 | Gauge | Competitive analysis | Custom | Demo |
| 4 | Ahrefs Brand Radar | Ahrefs subscribers | $129/mo+ | Beta free |
| 5 | Goodie AI | Enterprise optimization | $495/mo | No |
| 6 | Semrush AI Toolkit | Semrush subscribers | $99/mo | No |
| 7 | Peec AI | Analytics & reporting | €89/mo | Yes |
| 8 | Otterly.AI | Affordable monitoring | $25/mo | 14 days |
| 9 | HubSpot AI Search Grader | Free assessment | Free | N/A |
Detailed GEO Tool Reviews
1. Geoptie — Top Overall GEO Platform
Pricing: $49/mo (Starter) | $99/mo (Professional) | $199/mo (Enterprise)
Trial: 14 days free
Geoptie was designed from the ground up for Generative Engine Optimization, merging AI visibility monitoring with content enhancement tools under one roof. While many competitors limit themselves to tracking, Geoptie empowers you to both monitor and actively improve your AI search performance.
The platform monitors your presence across ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini. Features include competitor citation tracking, comprehensive GEO audits, a content studio for creating AI-friendly content, and a keyword discovery tool for AI search opportunities.
Free Tools: GEO Audit, Content Checker, Keyword Finder, Rank Tracker, GEO Checklist, Cannibalization Checker, and Backlink Finder—all accessible without paying.
Strengths: Exceptional value with all-in-one functionality; seven free tools; reasonable trial period; most budget-friendly comprehensive option
Limitations: Relatively new entrant; specializes in GEO rather than conventional SEO
Verdict: Geoptie provides outstanding value for teams seeking both monitoring and optimization capabilities without enterprise-level costs. Starting at $49/mo, it’s 85-90% cheaper than competing all-in-one solutions.
2. Profound — Premier Enterprise Solution
Pricing: $499/mo (Lite) | $1,499/mo (Agency Growth) | Custom (Enterprise)
Trial: None (demo required)
Profound has cemented its position as the go-to platform for enterprise AI visibility, supported by $35M in Series B funding from Sequoia Capital. The platform covers 10+ AI engines including ChatGPT (with GPT-5.2 compatibility), Claude, Perplexity, Google AI Overviews, Gemini, Copilot, DeepSeek, and Grok.
Their standout feature is a three-layer data approach: AI output data, over 400 million real user prompts through Conversation Explorer, and AI crawler insights. The platform maintains SOC 2 Type II and HIPAA compliance with dedicated strategy support.
Strengths: Industry-leading enterprise capabilities; top-tier security certifications; G2 Winter 2026 AEO Leader recognition
Limitations: Premium pricing; no trial option; sales-driven process
Verdict: Ideal for enterprises with substantial budgets and strict compliance needs. Mid-sized companies will find superior value elsewhere.
3. Gauge — Leading Competitive Intelligence Tool
Pricing: Custom (contact sales)
Trial: Demo only
Gauge is a Y Combinator-backed platform designed for analytics-focused teams wanting practical competitive insights. It monitors ChatGPT, Perplexity, Gemini, and Google AI Overviews with detailed competitor gap analysis.
Notable capabilities include GA4 integration for traffic attribution, an action center with ranked recommendations, and hands-on onboarding support across all pricing tiers. Gauge reports that customers typically achieve 3-5x visibility gains within their first month.
Strengths: YC backing; data-driven methodology; practical recommendations; documented success stories
Limitations: Pricing not published; demo required
Verdict: Excellent fit for scaling companies wanting analytical competitive intelligence and comfortable engaging with sales.
4. Ahrefs Brand Radar — Best for Ahrefs Users
Pricing: $129/mo (Ahrefs Lite includes basic) | $199/mo per AI index | $699/mo (6-index bundle)
Trial: Beta indexes currently free
Ahrefs Brand Radar offers comprehensive brand tracking, monitoring mentions across AI responses, YouTube, TikTok, Reddit, and traditional web citations. Their database contains over 250 million prompts for extensive research capabilities.
The platform delivers competitive benchmarking, citation source analysis, and differentiates between simple mentions and traffic-generating citations.
Strengths: Massive prompt database (250M+); cross-channel visibility beyond AI; native experience for Ahrefs users
Limitations: Complete AI access demands pricey add-ons ($699/mo); beta status; monitoring only—no optimization features
Verdict: Robust research capabilities but costly for full functionality. Most suitable for current Ahrefs subscribers.
5. Goodie AI — Comprehensive Enterprise GEO
Pricing: Starting at $495/mo
Trial: None
Goodie AI markets itself as the most thorough GEO platform, integrating monitoring, optimization, attribution, and content intelligence. Built exclusively for GEO, it avoids the compromises inherent in SEO tools that bolt on AI features as an afterthought.
The platform tracks visibility across ChatGPT, Gemini, Perplexity, Claude, Copilot, and DeepSeek with optimization guidance and citation gap identification.
Strengths: Purpose-built for GEO; extensive feature set; combines tracking and improvement tools
Limitations: Enterprise pricing excludes smaller businesses; no trial available
Verdict: Serves enterprises seeking a specialized GEO solution without Profound’s compliance overhead.
6. Semrush AI Visibility Toolkit — Best for Semrush Users
Pricing: $99/mo standalone | $199/mo+ (Semrush One bundle)
Trial: None
Semrush has incorporated AI visibility tracking into its platform through the AI Visibility Toolkit. For teams already using Semrush, this add-on creates a unified view of traditional SEO and AI search metrics.
The toolkit delivers AI Visibility Score benchmarking, prompt monitoring (25-200 prompts depending on tier), brand performance analytics, and competitor comparisons.
Strengths: Native Semrush integration; intuitive interface; unified SEO and AI data
Limitations: $99/mo for each additional domain; covers only 3-4 AI engines; prompt caps can be limiting
Verdict: Natural fit for Semrush users. Teams without existing Semrush investments may find dedicated GEO tools offer more functionality at similar price points.
7. Peec AI — Best for Visibility Analytics
Pricing: €89/mo Starter (~$104) | €199/mo Pro (~$232) | €499/mo Enterprise (~$580)
Trial: Yes
Peec AI provides clean, user-friendly dashboards for tracking brand visibility, ranking position, and sentiment across AI search platforms. The platform prioritizes actionable insights over overwhelming raw data.
Standout features include AI-generated prompt suggestions with search volume data, source analysis for citation opportunities, and unlimited team seats on all plans.
Strengths: Intuitive interface; sentiment analysis; unlimited users; excellent reporting
Limitations: Tracking only—no optimization features; extra AI engines require paid add-ons; EUR pricing
Verdict: Exceptional for analytics and reporting. Teams requiring optimization capabilities will need complementary tools.
8. Otterly.AI — Best Budget Monitoring Option
Pricing: $25/mo (Lite) | $189/mo (Standard) | $989/mo (Pro)
Trial: 14 days
Otterly.AI democratizes GEO monitoring with an entry-level tier at just $25/month. The platform tracks brand mentions and citations across six AI engines with automated weekly reporting.
Their GEO audit evaluates 25+ on-page factors, and integration with Semrush App Center simplifies adoption for existing workflows.
Strengths: Highly affordable; 14-day trial; Gartner Cool Vendor 2025 recognition; straightforward setup
Limitations: Lite tier restricted to ~10 prompts; costs increase significantly with scale
Verdict: Excellent entry point for teams exploring GEO affordably. The risk-free trial makes it easy to get started.
9. HubSpot AI Search Grader — Best Free Tool
Pricing: Free
HubSpot’s AI Search Grader provides a no-cost way to evaluate how your brand appears in AI-generated search results. It analyzes ChatGPT, Perplexity, and Gemini to assess mention frequency, sentiment, and competitive standing.
Strengths: Completely free; rapid assessment; zero commitment
Limitations: Single-use analysis only; no continuous monitoring; no optimization recommendations
Verdict: Use as a free diagnostic before investing in paid solutions. Perfect starting point for GEO newcomers.
Common Questions About GEO Tools
How does GEO differ from traditional SEO?
Traditional SEO centers on ranking web pages in Google search results. GEO (Generative Engine Optimization) focuses on getting your brand mentioned and recommended in AI-generated responses from ChatGPT, Perplexity, and Google AI Overviews. Both matter—SEO generates clicks while GEO drives brand citations in the expanding AI search ecosystem.
Which GEO tool works best for beginners?
Geoptie stands out for beginners thanks to its accessible $49/mo entry price, 14-day free trial, and seven complimentary tools. HubSpot AI Search Grader also serves as an excellent free option to gauge your current visibility before committing to paid platforms.
What’s the typical cost of GEO tools?
GEO tool pricing spans from free (HubSpot) to $500+ monthly for enterprise platforms. Affordable options like Otterly.AI ($25/mo) provide economical entry points. Mid-range tools typically cost $100-200/mo, while enterprise solutions like Profound and Goodie AI start at $495-500/mo.
Do I need separate monitoring and optimization tools?
Not always. Comprehensive platforms like Geoptie and Goodie AI combine both monitoring and optimization. However, many tools (Peec AI, Otterly.AI, Ahrefs Brand Radar) specialize exclusively in monitoring.
Can GEO tools guarantee AI citations?
No platform can guarantee AI citations since AI outputs are non-deterministic—they change based on prompts, context, and model updates. That said, GEO tools help you understand which content earns citations, identify weaknesses, and optimize to boost citation likelihood over time.
How quickly can I expect GEO results?
GEO improvements typically materialize within 2-4 months as you optimize content and AI models refresh their knowledge. Some optimizations yield faster wins. Gauge reports customers achieving 3-5x visibility improvements within the first month with proper execution.
Will GEO replace SEO?
No. GEO works alongside traditional SEO rather than replacing it. Solid SEO fundamentals actually enhance your GEO results because AI models frequently cite high-ranking, authoritative sources. The most effective approach integrates both disciplines.
Final Thoughts
The AI search landscape is transforming rapidly, and brands investing in GEO today will gain meaningful advantages as AI-generated answers become increasingly dominant.
Our recommendations:
For most businesses: Geoptie delivers the optimal balance of features and affordability, providing comprehensive GEO capabilities at $49/mo.
For enterprises: Profound offers the most robust enterprise solution with compliance certifications, though at premium pricing ($499/mo).
For tool ecosystem users: Semrush AI Toolkit and Ahrefs Brand Radar integrate seamlessly with their respective platforms.
For budget-conscious teams: Otterly.AI ($25/mo) provides an affordable starting point, while HubSpot AI Search Grader costs nothing.
For competitive analysis: Gauge delivers analytical insights with proven outcomes for growth-stage companies.
The most critical step is getting started. Leverage free trials and assessment tools to understand your current AI visibility, then select the platform matching your budget and requirements.
