Inside the World of Labubu: Pop Mart’s Most Mysterious Character

In the world of designer toys, some figures come and go. But others — like Labubu — leave a lasting impression. With its unsettling grin, giant eyes, and expressive details, Labubu has earned its place among the most beloved (and bizarre) collectibles from the Pop Mart universe. Whether you’re a seasoned toy collector or just discovering the scene, there’s something about this little monster that’s hard to ignore.

Who Created Labubu?

Labubu is the brainchild of Kasing Lung, a Hong Kong-based illustrator and storyteller who began his career in comics before moving into character design. His universe, The Monsters, is filled with forest creatures, emotional spirits, and melancholy charm — and Labubu quickly became its breakout star.

First introduced as a sketch in early artbooks, Labubu was eventually brought to life through collaborations with Pop Mart, the Chinese toy giant behind many iconic blind box series. Since then, it has appeared in over 100 variants across plush, vinyl, and pendant formats.

The Evolution of Labubu Through Pop Mart Series

Blind Boxes and Storytelling

Every Labubu release is part of a themed series — and these aren’t just cosmetic. From the Halloween edition to the Checkmate collection, each Labubu tells a mini story through its design, pose, and expression. Some are cute. Others look haunted. And a few feel like lost children from a fantasy forest. This narrative layer makes Labubu more than a toy — it’s art.

Rare Editions and Collectors’ Chase

Some versions of Labubu are produced in extremely limited numbers — especially the secret or “chase” editions found in blind boxes. One rare Labubu from the Circus series reportedly sold for over $7,000 on the resale market. The thrill of the hunt has made Labubu a cornerstone of Pop Mart’s success and a favorite among resellers and collectors alike.

The Cultural Impact of Labubu

A bridge between East and West

One of the reasons Labubu resonates so strongly is its ability to connect different cultural aesthetics. It merges Asian folklore with Western design influences — think Studio Ghibli meets Tim Burton. This unique blend allows Labubu to appeal to collectors across cultures, whether they’re drawn to soft-pastel kawaii or raw, expressive character work.

Labubu also reflects the rise of art toys as a legitimate creative form. Once limited to niche communities, designer toys are now part of broader conversations in design, fashion, and even fine art. Pop Mart’s success has helped fuel this transition — and Labubu has become one of its flagship ambassadors.

From shelves to social media

Labubu’s success isn’t limited to toy shops. It thrives on Instagram, YouTube unboxings, and collector forums, where fans share rare finds, custom paint jobs, and full series displays. The character’s emotional range and photogenic style make it a perfect match for visual storytelling. Each drop becomes a mini event, and collectors from LA to Seoul tune in to see what’s next.

Labubu isn’t a trend — it’s a fixture. And as new generations of collectors discover the world of Pop Mart, this mysterious little creature is sure to keep smiling from behind the next blind box.

Why Collectors Are Obsessed with Labubu

Labubu hits the sweet spot of collectible culture:

• Original character design that doesn’t rely on existing IP.
• Kawaii meets creepy aesthetic, appealing to both art toy lovers and casual fans.
• Rich emotional expression across every edition.
• Multi-format availability: vinyl figurines, plush dolls, keychains, pendants.

Unlike many collectibles, Labubu doesn’t just sit pretty — it sparks connection. You don’t just collect a set; you build a relationship with the character.

Starting Your Own Labubu Collection

New to the world of Labubu? You’re not alone. While some pieces are pricey, many entry-level figures and plush toys remain accessible. The best part: Labubu’s world is constantly expanding, so there’s always a new theme, colorway, or drop to discover.

To explore available figures from across multiple series, check out Labubu Doll — a dedicated shop offering a curated collection of Labubu plush, pendants, and Pop Mart blind box characters.

Final Thoughts: A Modern Classic in Toy Culture

Labubu isn’t just another character from the Pop Mart machine. It’s a carefully crafted icon of contemporary toy design — one that blends emotion, art, and a hint of chaos. If you’re building a serious toy shelf, there’s no better place to start than with the forest-dwelling mischief of Labubu.