How to Create a Coworking Space Business Plan That Appeals to Remote Workers
Remote work is no longer a trend—it’s the new standard. As companies continue to adopt flexible work arrangements, coworking spaces have become a vital solution for remote workers seeking productivity, social interaction, and professional amenities. But to truly capture this growing market, your coworking space business plan needs to speak directly to the needs of remote professionals.
In this guide, we’ll break down how to tailor a coworking business plan that attracts remote workers, from market research to amenities and marketing strategies.
1. Understand the Remote Worker Mindset
Before putting together your business plan, it’s essential to understand what remote workers want:
- Reliable high-speed internet and uninterrupted power
- Quiet zones and private call booths
- Collaborative areas for networking
- Wellness options (ergonomic furniture, standing desks, natural light)
- Flexible membership options
- Tech-friendly environments (charging stations, virtual meeting tools)
- A sense of community and belonging
Your business plan should reflect an understanding of these priorities throughout every section.
2. Market Research
Target Audience:
- Full-time remote employees
- Freelancers and digital nomads
- Remote teams and satellite offices
Trends to Highlight:
- 58% of Americans work from home at least once a week
- Remote professionals increasingly seek third spaces for structure and community
- Global companies are adopting distributed team models
Local Market Analysis:
Identify tech hubs, residential areas with young professionals, or places lacking quality coworking options. Highlight population density, transportation options, and proximity to cafes or gyms to prove your location’s appeal.
3. Business Model Tailored for Remote Workers
Revenue Streams:
- Flexible memberships (daily, weekly, monthly)
- Virtual memberships for online community access
- Event and workshop hosting
- Conference room and call booth rentals
- On-demand services (printing, mail handling, tech support)
Sample Pricing Structure:
- Day Pass: $20
- Part-Time (10 days/month): $120
- Full-Time Hot Desk: $250/month
- Virtual Membership: $30/month
- Meeting Room Rental: $25/hour
This flexible structure reflects the sporadic and varied needs of remote workers.
4. Amenities and Features That Matter
Your business plan should detail the specific design and features that will attract remote workers:
Workspace Design:
- A mix of open seating, private work pods, and collaborative lounges
- Phone booths for virtual meetings
- Soundproof areas and distraction-free zones
Wellness and Comfort:
- Ergonomic chairs and desks
- Natural lighting and indoor plants
- On-site snacks, water, and coffee bar
- Meditation or wellness room
Technology:
- Business-grade Wi-Fi with redundancy
- Smart access control
- Online booking system for desks and rooms
- Charging ports and power at every desk
5. Community and Engagement
Remote workers often miss office camaraderie. Your coworking space should fill that gap with:
Community Events:
- Weekly coffee meetups
- Skill-sharing workshops
- Lunch & Learns
- Yoga or mindfulness sessions
Digital Perks:
- Access to a members-only Slack or Discord
- Digital newsletter with remote work tips and news
- Discounts with local wellness and lifestyle brands
Include this cultural aspect in your plan to show how you’ll create long-term member retention.
6. Marketing Plan
Remote workers often find spaces online first. Your business plan should highlight a digital-first marketing approach:
Channels:
- SEO-optimized website with virtual tours
- Social media ads targeting local freelancers and remote employees
- Partnerships with remote-friendly companies
- Collaborations with coworking directories and nomad communities
Messaging:
Focus on benefits like productivity, connection, flexibility, and wellness. Use testimonials, behind-the-scenes videos, and virtual walkthroughs to build trust.
Launch Strategy:
- Host a soft opening week with free trials
- Offer early-bird discounts and referral bonuses
- Partner with local cafes, gyms, and yoga studios for cross-promotion
7. Financial Projections
Initial Investment:
- Space lease and renovations: $60,000
- Furniture and tech: $30,000
- Branding and marketing: $10,000
- Total: $100,000
Monthly Costs:
- Rent and utilities: $6,500
- Staff: $7,000
- Maintenance and supplies: $1,500
- Marketing: $1,000
- Total: $16,000
Monthly Revenue Projection (Year 1):
- Average membership revenue: $22,000
- Add-on and events: $3,000
- Break-even by Month 7
Final Thoughts
As remote work continues to rise, coworking spaces tailored to remote professionals are uniquely positioned for success. A well-thought-out business plan—one that addresses flexibility, tech, comfort, and community—can help you attract and retain this growing audience.
Remember: remote workers aren’t just looking for a desk. They want a space where they can focus, connect, and thrive. Build your plan around that, and you’ll build more than a business—you’ll build a movement.