Exploring the most successful loyalty programs of 2025

Loyalty programs help boost customer retention by rewarding loyal customers with perks, gifts, and sometimes cashbacks. By rewarding them for their continued support, customers will stay faithful to a brand for a long time. There are tons of loyalty programs out there that you can join. Here are the brands that did it right and are successful with it:

Adidas – adiClub

Adidas’ loyalty program, called adiClub, rewards customers for being actively involved with the brand. As soon as you join, you can earn points right away by buying things and doing other activities like writing reviews or joining brand events.

The program has four levels, and as you move up, you unlock better rewards. Some of these include early access to new products, free training apps, special experiences, and event invitations.

Like the Bitcasino loyalty program, the adiClub ensures that a mix of fun perks and useful rewards keeps people interested both online and in stores. What makes adiClub special is that it rewards you for being active with the brand, not just for spending money.

Starbucks – Starbucks Rewards

Starbucks Rewards is one of the most well-known loyalty programs globally, and there is a good reason for that. It’s designed to make frequent customers feel seen and valued by having them earn Stars for every purchase made through the Starbucks app or with a registered card.

These can be exchanged for free drinks, food, and exclusive limited-time rewards. The app also allows for convenient ordering, payment, and the occasional personalised offers like extra shots, non-dairy milk, and many more. With almost 30 million members, it’s likely the most successful café loyalty program ever.

The North Face – XPLR Pass

For outdoor enthusiasts, The North Face’s XPLR Pass program feels like it was made just for them. It offers members early access to new gear, special product field tests, and the chance to earn rewards by checking in at national parks.

XPLR Pass brings adventure into the loyalty experience, making you earn points by going out there and using their outdoor gear. The program encourages community participation, environmental awareness, and a brand-customer relationship that feels meaningful. By aligning its loyalty program with its outdoor essence, The North Face makes its audience use its products for their intended purpose.

Walmart – Walmart+

Walmart+ is a subscription-based loyalty program that focuses on convenience, savings, and accumulated discounts. While other loyalty programs reward purchases, Walmart+ charges a membership fee in exchange for a range of benefits.

These include free shipping with no minimum order requirement when you decide to deliver your goods, discounts on fuel with their partner brands, and access to tools like ‘Scan & Go’ (self-checkout service).

It’s a value-packed membership program designed for regular Walmart shoppers looking to make their shopping experience easier. The program also offers special deals, which give you incentives to stay subscribed. This loyalty program is best for budget-conscious families and everyday shoppers.

Enjoying the rewards of loyalty and hard work

These four brands made some of the most iconic and memorable loyalty programs that kept their customers hooked with the perks. By rewarding their loyalty and hard work, customers will feel like hitting the Bitcasino jackpot whenever they claim the prize for their loyalty to the brand. Whether having a customised coffee or getting to test new outdoor products, these brands have learned how to create the best loyalty programs.