Humairaa Moola Set to Deliver Her First TED Talk in Late 2025: Revolutionizing Accounting in Africa with Innovation and AI

In a remarkable milestone, Humairaa Moola, founder and director of HM Accounting, will take to the TED stage for the first time in late 2025, sharing a powerful message on innovation and artificial intelligence in the accounting space and how this wave of change is set to transform the way Africans interact with their accountants.

As one of the most respected young leaders in South Africa’s financial sector, Moola has built her brand on more than just balance sheets and tax returns. She has created a forwardthinking company that integrates AI tools, automation, and digital systems to make accounting more accessible, efficient, and affordable for entrepreneurs, startups, and individuals across the continent.

In her TED Talk, Moola will challenge the traditional view of accounting as a “complianceonly” field, explaining how HM Accounting is shifting that narrative by empowering clients through real-time financial insights, predictive analytics, and cloud-based reporting systems. Her central thesis: Accountants are no longer number crunchers they are strategic partners guiding businesses through a data-driven future. “Too many small businesses in Africa only speak to their accountants once a year,” Moola says. “We’re changing that by offering live dashboards, AI-supported forecasting, and proactive advisory services that allow our clients to make informed decisions, every day.”

Moola’s TED Talk will highlight the innovative systems her firm has built using machine learning and AI-powered bookkeeping, enabling clients to automate routine financial tasks like invoicing, reconciliation, and expense tracking. By freeing up time for both clients and accounting professionals, HM Accounting focuses on value-added services that drive growth and sustainability.

She will also unpack the ethical use of AI, data security in the financial space, and the importance of human insight combined with machine efficiency.

But this talk is bigger than just a company story. Moola’s vision is Pan-African, a continent where accountants are accessible through mobile apps, where small businesses have real-time clarity on cash flow, and where tech and trust work hand in hand to uplift communities economically.

HM Accounting is already expanding beyond South Africa, working with clients across SADC countries and planning to roll out a platform tailored to informal traders and microbusinesses, allowing even the smallest ventures to benefit from world-class financial management.

Humairaa Moola’s upcoming TED Talk is more than a career milestone—it’s a signal that Africa is not just catching up with global tech trends but leading in areas where innovation meets necessity. With a calm confidence and a sharp mind, she is proving that accounting doesn’t have to be boring, and that with the right tools and mindset, it can be one of the most transformative forces for economic change in Africa.

Her message is clear: Innovation in accounting isn’t just about technology—it’s about giving people the power to understand and take control of their financial future.

Stay tuned for her TED Talk as she inspires a generation of entrepreneurs, accountants, and changemakers across the continent.