With Hospitality Under Strain, a Florida-Based Venture Plans to Bridge Workforce Gaps and Rebuild Industry Trust

Across the United States, the hospitality industry is experiencing a prolonged strain not only in staffing but in the structural integrity of how labor is sourced, trained, and retained. While demand for events, dining experiences, and travel-related services remains strong, the infrastructure that supports this economic activity is increasingly fragile. The sector, known for high turnover, continues to report the highest quit rate in the U.S. economy, hovering around four percent monthly, with critical roles in event staffing, food service, and guest operations often left unfilled.

In major metropolitan areas, the challenge is particularly acute. Businesses are contending with unpredictable labor availability, rising wage expectations, and increased consumer scrutiny regarding service quality and safety. Many operators have been forced to adjust their offerings or reduce capacity simply because they cannot staff events or service points reliably. In this environment, reliance on freelance professionals has grown, but without adequate training systems in place, outcomes are uneven at best.

Recognizing the need for a more reliable and socially responsible model, Mastery Matters Consulting LLC is preparing to launch operations from Miami with a mission that extends well beyond event execution. The company’s three-pronged focus will encompass premium catering logistics, strategic consulting for food service businesses, and the professional training of freelance hospitality workers. Its goal is to contribute to systemic change in how the hospitality industry recruits, prepares, and integrates temporary labor, while also addressing underlying inefficiencies that affect service standards nationwide.

The company is the vision of Daniel de Souza Amador Pereira, a veteran in the food service and events field with more than two decades of experience. Educated in Tourism at Pontifícia Universidade Católica de São Paulo in Brazil, Pereira has managed hospitality operations for international clients including Google, ESPN, and Natura. His work has included large-scale catering, workforce training, and the implementation of sustainability initiatives in high-volume service environments. As he transitions to the U.S. market, Pereira brings a focus on capacity building that aligns economic performance with social and environmental priorities.

“The system we are proposing is not about filling roles for a single event,” Pereira explained. “It is about investing in people and practices that elevate the entire experience for the guest, for the client, and for the worker.”

A core component of Mastery Matters Consulting’s model will be its no-cost training program for freelance professionals. This requirement, set before any placement, will introduce standardized competencies in hospitality operations, from food safety and logistics to guest interaction and time-sensitive coordination. By developing a trained and dependable labor pool, the company will not only enhance service quality but also improve economic access for individuals who have traditionally been excluded from formal hospitality roles, including immigrants and young workers in professional transition.

These efforts come at a time when the national conversation around labor is shifting toward long-term solutions. According to recent research, approximately seventy-one percent of hotels in the U.S. report active difficulty filling roles despite ongoing recruitment. The result has been more than just operational strain, as consumers increasingly encounter inconsistent service, long wait times, and staffing-related cancellations that erode trust and reduce repeat business. In sectors driven by customer experience, these lapses carry real economic consequences.

Beyond staffing, Mastery Matters Consulting will support food service businesses in redesigning internal operations for greater efficiency and sustainability. The consulting component of the business will guide clients in cost management, waste reduction, and workflow design. Pereira’s background in implementing food waste controls and sourcing from local vendors will inform a set of best practices that not only cut expenses but also contribute to broader environmental goals. This is particularly timely, as more than seventy percent of U.S. consumers now indicate a preference for businesses that demonstrate sustainable behavior, including waste reduction and ethical sourcing.

The company’s efforts will align with international frameworks such as the United Nations Sustainable Development Goals, especially those focused on responsible consumption and economic inclusion. Its workforce training model is expected to yield a multiplier effect, with data suggesting that each dollar invested in hospitality skill development returns between three and five dollars in productivity and reduced turnover.

What sets Mastery Matters Consulting apart is its systems thinking approach. Instead of treating staffing, service delivery, and consulting as separate business streams, the company will integrate them into a cohesive strategy. Each element will reinforce the others: trained workers will support higher-quality event services; clients will benefit from more efficient operations; and the workforce, once informal and inconsistent, will be developed into a reliable asset for the industry at large.

With the hospitality economy still in flux and pressure mounting on operators to deliver quality while managing costs, the company enters the landscape at a pivotal moment. If successful, its model could serve as a blueprint for broader reform, not only in Florida but in other markets where tourism and events are vital economic drivers. For Pereira, the venture is both a continuation of his professional journey and a contribution to something larger: a more resilient, inclusive, and sustainable hospitality sector for the future.