How Businesses Use Animated Explainer Videos to Boost Conversions
Animated explainer videos have become an indispensable tool for businesses aiming to engage audiences and drive conversions. These short, visually appealing videos break down complex ideas into digestible content, keeping audiences hooked while guiding them toward a desired action. For companies looking to increase customer acquisition, retention, and sales, animated explainer videos provide unmatched value, especially when produced by a reputable animated explainer video company. But how exactly do these videos elevate conversion rates? This blog explores their many benefits and offers actionable insights for businesses considering their potential.
What Are Animated Explainer Videos?
Before we explore their impact on conversions, let’s define what animated explainer videos are. They are short, typically 60-90 second videos that use animation and voiceovers to explain a product, service, or concept. These videos blend visuals, storytelling, and clear messaging in a way that resonates with a target audience.
Many of these productions rely on services like 2D animation services, which craft engaging and customizable visual content. By distilling information into a visually engaging format, animated explainer videos efficiently communicate value propositions, solving a major pain point for businesses trying to grab their audience’s attention in a crowded marketplace.
Why Animated Explainer Videos Perform Well in Boosting Conversions
Businesses across industries have turned to animated explainer videos for good reason. They are remarkably effective at moving viewers through the marketing funnel, and here’s why:
1. Simplify Complex Concepts
Animated explainer videos turn complicated ideas into easy-to-understand visuals. Instead of overwhelming potential customers with jargon or lengthy descriptions, businesses can use storytelling and visually pleasing graphics to make their products or services relatable. For example, a tech company launching a new software tool can use animation to walk viewers through how it solves real-world problems. This clarity builds confidence in potential buyers, making them more likely to proceed to the next step.
2. Grab and Hold Attention
Studies show that most people have a shorter attention span than a goldfish. An engaging animated explainer video combats this by combining visuals, motion, and storytelling to captivate viewers right away. On average, videos are far more effective than text in keeping users engaged. Add in animation, which is naturally entertaining, and businesses can further boost retention rates.
A great animated explainer video company can expertly compile visuals and soundtracks that resonate emotionally, ensuring that the audience stays interested throughout the video—whether it’s hosted on a company website, social media, or a landing page.
3. Improve Information Retention
Humans process visuals 60,000 times faster than text. When information is presented in video format, audiences are more likely to remember it. Entertaining 2D animations help potential customers retain both the logic and the emotional appeal behind your offering, providing another nudge toward conversions. For example, consider an online education platform using 2D animation to explain how their app delivers personalized learning. Prospective users will not only understand but also associate the platform with innovation and engagement.
4. Drive Emotional Connection
Animated explainer videos tap into emotions by using colors, characters, and stories that align with the target audience. When customers see their pain points addressed or scenarios that reflect their own aspirations, they are more inclined to trust the solution being offered. Trust often leads to action, and that’s when conversion happens.
For instance, a financial service provider offering a secure way to save and grow income might use animated stories depicting relatable characters saving for their future. By portraying achievable success stories and visually representing how the service works, they can foster an emotional connection that influences decision-making.
5. Boost Call-to-Action Clicks
Every effective animated explainer video ends with a strong call-to-action (CTA), whether it’s to sign up for a newsletter, schedule a demo, or make a purchase. The storytelling approach of these videos primes viewers to take action without feeling pushed into it.
Make sure the CTA is visually highlighted and paired with compelling text. For example, instead of saying, “Click here,” an animated video might conclude with “Start your free trial today” or “Discover how we simplify your workflow.”
Examples of Animation Increasing Conversions
To better understand how businesses are using animated explainer videos, let’s take a look at a few real-world applications:
1. SaaS Platforms
Software-as-a-Service (SaaS) platforms often rely on explainer videos to showcase the functionality of complex tools. A video can simulate how users interact with the software, demonstrating its ease of use and highlighting key benefits. This practical demonstration reduces hesitation and speeds up decision-making for customers evaluating multiple providers.
Example: A cloud storage provider uses an engaging animated video to demonstrate how its platform offers secure, simple file sharing. Within one month of launching the campaign, the provider experienced a 25% increase in sign-ups.
2. E-Commerce and Retail
Animated explainer videos help e-commerce businesses showcase product benefits in ways that static images can’t. For instance, animated videos can demonstrate how to use a product or highlight key features, which boosts user confidence before they add items to their cart.
Example: An online home decor retailer launches a charming 2D animation that shows how their furniture pieces fit into different living spaces. The approachable tone of the video and the contextual visualization lead to an improved add-to-cart rate.
3. Service-Based Companies
Service-based businesses, such as law firms, marketing agencies, or financial advisers, use animation to explain abstract services in relatable ways. This is especially true when the audience is unfamiliar with what the service entails.
Example: A digital marketing agency showcases its comprehensive offerings—like PPC and SEO—using vibrant animated graphics and comparisons to simplify technical concepts. This increases inquiries through their contact form.
Key Tips to Create High-Conversion Explainer Videos
Creating an animated explainer video that delivers conversions requires more than just good visuals. Follow these guidelines to maximize results:
- Target Your Audience: Design the video with a specific audience in mind. What do they care about? What challenges do they face? Personalize your messaging accordingly.
- Keep It Brief: Attention spans are limited. Aim for videos under 90 seconds to retain viewer attention while covering the essentials.
- Invest in Quality Production: Partner with a professional animated explainer video company. High-quality production enhances credibility and ensures your video aligns with your brand.
- Use Engaging Visuals: Opt for visually appealing graphics tailored to your industry. Many businesses benefit from 2D animation services, which cater to diverse design needs.
- Focus on Storytelling: Weave a compelling narrative that captures your audience’s pain points and showcases the transformation your product or service offers.
- End with a Clear CTA: Never leave your audience guessing. Whether it’s clicking a link, signing up, or learning more, guide them toward the next step with a compelling CTA.
The ROI of Animated Explainer Videos
Animation offers businesses a measurable return on investment. Here are some reasons why explainer videos are worth the cost:
- Higher Engagement: Pages featuring videos see an average increase of 80% in time on site. Longer engagements often turn into more leads.
- Improved Conversion Rates: Landing pages with quality animated videos report conversion uplifts of up to 20%.
- Better Search Engine Rankings: Video content encourages longer site visits and higher engagement metrics, which search engines reward with better rankings.
- Social Media Reach: Animated explainer videos are widely shared on platforms like Instagram, LinkedIn, and Twitter, expanding your reach.
Final Thoughts
Whether you’re a startup or an established brand, investing in an animated explainer video can be a game-changer for your marketing strategy. By simplifying complex ideas, nurturing emotional connections, and directing viewers toward action, these videos deliver tangible value for businesses. Partnering with an experienced animated explainer video company or leveraging professional 2D animation services ensures high-quality productions that resonate with your audience.
Take your marketing efforts to the next level—embrace the power of animated explainer videos and watch your conversions soar!
