Capital, Conviction, and Change: The Business Journey of Justus Parmar
Justus Grant Parmar has built his career on the belief that success is not only measured by financial results but by the positive change a business leader can bring to industries and communities. Over the years, he has emerged as a respected entrepreneur, investor, and mentor whose work blends capital market expertise with a clear commitment to giving back. His journey reflects a rare combination of professional discipline, entrepreneurial spirit, and a deep sense of social responsibility.
Born and raised in Canada, Parmar showed an interest in business and investing from an early age. He understood quickly that the capital markets held opportunities for those willing to learn their complexities and navigate them with patience and strategy. That curiosity became the foundation of a career that has seen him work with and advise companies across multiple sectors. His ability to identify value and potential in emerging ventures has made him a sought-after figure in the investment world. He developed his skills not only by studying the markets but also by immersing himself in the process of building and guiding companies toward sustainable growth.
Parmar founded Fortuna Investments with the goal of creating a firm that would not simply provide funding but would also deliver strategic guidance to help early-stage companies succeed. Through Fortuna, he has participated in the financing and development of more than one dozen companies, playing a role in raising over one billion dollars in growth capital. His approach is hands-on, working closely with management teams to refine their strategies, strengthen their operations, and position them for long-term success. This level of involvement has given him insight into the challenges faced by young companies and has helped him shape solutions that go beyond traditional investment models.
His track record includes work in sectors as diverse as technology, resources, healthcare, space, women’s sports and consumer products. In each case, Parmar’s focus has been on finding businesses with strong leadership, clear market potential, and the ability to scale responsibly. He is known for his ability to connect entrepreneurs with the right partners, advisors, and resources, enabling them to move from vision to execution. This network-based approach has been a defining characteristic of his career, reflecting his belief that success in business is rarely achieved in isolation.
Parmar’s influence extends beyond the boardroom. Recognizing the importance of education and mentorship in creating opportunities, he has dedicated time and resources to programs that prepare young people for success in the financial world. His initiatives have included funding scholarships, creating internship opportunities, and speaking to students about entrepreneurship and investing. By sharing his experiences and insights, he hopes to inspire the next generation of leaders to approach business with both ambition and integrity.
Philanthropy has also become a central part of his work. Parmar has been involved in numerous charitable efforts, supporting causes related to health, education, and community development. In 2018, he founded the Justus Parmar Group Scholarship Fund to provide financial assistance to students pursuing post-secondary education in business, economics, and finance. His goal was to ensure that deserving students could access opportunities regardless of their financial circumstances. The program has since helped multiple students pursue their academic goals, reinforcing Parmar’s belief that investment in education pays the greatest long-term dividends.
His commitment to community engagement is evident in his active participation in local initiatives. Whether supporting hospital fundraising campaigns, contributing to youth sports programs, or working with organizations that address poverty and inequality, Parmar approaches philanthropy with the same focus and energy he brings to his business ventures. He views giving back as both a responsibility and a privilege, an essential part of the role of a business leader.
Over the years, Parmar’s work has been recognized by peers and industry observers alike. His reputation for professionalism, ethical conduct, and strategic thinking has earned him the respect of colleagues, partners, and clients. He has been featured in interviews and profiles that highlight his unique perspective on investing and entrepreneurship. While he values these acknowledgments, Parmar remains focused on the work itself, believing that consistent results and meaningful contributions are the best measures of success.
Looking ahead, Parmar continues to explore opportunities that align with his values and vision. The evolving landscape of global business presents both challenges and possibilities, and he remains committed to navigating it with the same clarity of purpose that has defined his career. Whether identifying the next promising venture, guiding a company through a critical growth phase, or supporting community initiatives, he approaches each task with dedication and a long-term view.
For Justus Grant Parmar, capital is more than a financial tool. It is a means to build, to empower, and to create lasting change. His journey is a testament to what can be achieved when business acumen is matched with conviction and a genuine desire to make a difference. From the early days of exploring the possibilities of the capital markets to his current role as a leader, investor, and philanthropist, he has shown that success is most meaningful when it benefits not only oneself but also the wider community. In every venture he undertakes, Parmar carries forward the belief that true leadership is measured not just by what is earned, but by what is given back.
