UK Families Switching Energy Suppliers More Often as Bills Stay High

UK households continue to face high energy bills despite recent falls in wholesale costs. Ofgem’s announcement of a 2% rise in the energy price cap this October will push the typical annual dual fuel bill to £1,755. Families are still paying around £600 more each year than before the crisis began in 2021, forcing many to change the way they manage their energy costs.

More households are switching in 2025

Consumer groups report a rise in households choosing to review their tariffs and switch suppliers more frequently. Recent figures show electricity switching in June was higher than the same month last year, with more families actively seeking out new deals instead of sticking with default tariffs. This marks a shift in behaviour compared with the years before the crisis, when millions of households remained with the same supplier for long periods.

Households are learning that even modest differences in unit rates or standing charges can result in savings of £100 or more annually. With bills already at levels not seen before the crisis, these savings can make a crucial difference to stretched budgets.

Why comparisons are more important than ever

One of the main drivers of this change in behaviour is Ofgem’s move to quarterly price cap reviews. While the system is designed to prevent sudden spikes, it also means tariffs are changing more frequently. A deal that looks competitive today can be far less attractive just three months later.

This volatility has encouraged more families to compare energy prices regularly. Instead of waiting for years, households are reviewing their tariffs every quarter to make sure they are not left behind on uncompetitive rates.

Dual fuel tariffs gaining attention

Alongside increased switching, many households are also exploring dual fuel tariffs. These allow gas and electricity to be combined under one supplier, offering the simplicity of a single bill and, in some cases, discounts. While not always the cheapest option, bundled tariffs are proving popular with families who want stability and easier budgeting.

The role of standing charges

Rising standing charges have also prompted more families to switch. Even households that have reduced their energy consumption find themselves paying higher costs simply to stay connected. By comparing tariffs, families can limit the impact of these unavoidable charges and avoid overpaying compared with what is available elsewhere.

Technology and consumer empowerment

The growth of online tools has also made switching more accessible. Platforms such as Free Price Compare allow consumers to see live tariffs from multiple suppliers in minutes, making the process far easier than in the past. Many households now view checking tariffs in the same way as reviewing car insurance or broadband — a routine part of household budgeting rather than an afterthought.

Smart meters are also helping families take control by showing real-time energy usage. This data, when combined with regular tariff reviews, gives households a clearer picture of where savings can be made.

Expert insight

Shay Ramani, CEO of Free Price Compare, says the increase in switching is a sign that households are becoming more financially resilient.

“Energy bills are still hundreds of pounds higher than they were just a few years ago. Families know they cannot simply wait and hope prices will fall. By taking the time to compare energy prices and review options such as dual fuel tariffs, households are making active choices that protect their finances. This shift in behaviour shows that people are adapting to a more volatile energy market,” he said.

Looking ahead

With another price cap rise scheduled for October and bills expected to remain volatile for the foreseeable future, the rise in switching behaviour is likely to continue. For households still struggling, regular reviews of tariffs and suppliers are becoming one of the most effective ways to manage costs.

By continuing to compare energy prices and consider options like dual fuel tariffs, families can avoid being locked into uncompetitive deals and strengthen their resilience against future changes in the energy market.