Bitcoin News Coverage Drops Amidst Buying Changes
Coverage featuring articles related to the cryptocurrency Bitcoin has declined in mainstream media. There are several possible explanations for this reduction in content for Q2 of 2025.
The world’s foremost cryptocurrency by market cap, Bitcoin, has undergone a significant decline in media coverage over the second quarter of the year. Analysts attribute the drop in coverage to several factors, including a shift in how Bitcoin is being purchased and used. But why is the media less interested in Bitcoin, and is this good or bad for investors?
Why Bitcoin Media Coverage Has Declined in 2025
All of this was despite Bitcoin reaching record highs. It finally breached the $124,000 mark in the second quarter of 2025, but still failed to ignite columns. The last week has also been a tumultuous one for Bitcoin, yet it did not breach mainstream media outlets. Anticipation of Fed rate cuts in the US pushed it up to $117,656 on Thursday 18th of September. Despite taking place, they did not inspire macroeconomic confidence and the price of Bitcoin and other cryptocurrencies plummeted. The Bitcoin price live now shows it at $113,775 as of September 30th due to a mild pick up at the opening of the week.
Further studies have also backed this up. A view of 18 major media outlets showed that a total of 1116 articles were written about Bitcoin among them. The study by Perception broke them down, with 31% being positive, 41% being neutral, and 28% being negative. The Wall Street Journal published two articles about Bitcoin in that period. However, in contrast, its sister publication, Barrons, produced 65. Although researchers noted that Barron’s coverage leaned heavily negative. The Financial Times and the New York Times published 11 each.
The UK’s Independent newspaper was also highly critical of Bitcoin. It published 45 articles, around which 42% were deemed negative, discussing crime and controversial issues. Some of those that had more positive articles were CNBC, Forbes, and Fortune.
However, data suggests that interest still remains despite a lack of media coverage. A recent survey by Adan showed that in Europe at least, the picture on the ground is very different. Around 33% of adults in France planned to buy a cryptocurrency in 2025 at some point. Added to this was increased interest, with 37% of Italians, 19% of Brits, and 17% of Belgian and Dutch citizens saying they had an interest in cryptocurrency.
AI and Emerging Tech Steal the Spotlight From Bitcoin
One factor that is believed to have contributed has been the shift in focus towards newer, emerging technologies. The obvious answer here is AI, which has grabbed headlines with topics related to generative content and ChatGPT. Coincidentally, the use of these could have been a major factor in a drop in traffic to crypto-only sites in the last quarter. Google’s update in March heavily penalised platforms with AI content, duplicate news pieces, but crucially, undifferentiated content. Those concentrating on crypto alone lost a round 82% of their traffic, particularly in European areas.
This is despite some quite high-profile tech innovations in the decentralized finance and crypto space. Binance tags one of these as the launch of Polymarket. It received approval from the Commodity Futures Trading Commission to operate in the U.S, which they believe sets a precedent for prediction markets and paves the way for regulatory clarity regarding DeFi platforms. Added to was Stripe and Paradigm unveiling Tempo. This is a high-speed blockchain for stablecoin payments. It supports use cases like microtransactions, tokenized deposits, and embedded accounts. Very few of these made it to mainstream media column inches.
Regulations surrounding cryptocurrency have also been shifting. This has been particularly true in the US, where new laws have been introduced to regulate the use of stablecoins. Thus, many outlets may have been hesitant to report amidst a changing backdrop of information.
A further change in regulation could be attributed to the EU’s Markets in Crypto Assets rules. This covers laws for digital assets that had not been addressed under European law before, across all of its states. Now, those issuing crypto assets must comply with strict EU regulations in a field where there was previously little in the way of rules. This regulation has obviously resulted in fewer newsworthy stories.
Altcoin Season Diverts Attention From Bitcoin
Volatility has also declined significantly when it comes to Bitcoin. There have been new highs, but this has been followed by relatively low declines before settling into a fairly static price bracket. It is the dizzy heights and stomach-churning lows Bitcoin has been capable of in the past that have grabbed much media attention, but this has not recently been the case.
The second quarter was also given up to much talk about altcoin season. This may have been responsible for diverting attention away from the cryptocurrency, as people strived to find the next currency or memecoin that would provide the highest gains. This could be seen in Binance’s monthly updates, which noted that in August, the total crypto market cap fell 1.7%. Amidst this, Bitcoin dominance dropped to 57.3% while Ethereum rose to 14.2%, with corporate treasuries rising to a holding of 4.44M ETH (3.67% of supply).
Even if headlines have slowed, you should recognize that Bitcoin still leads the crypto market. Its new position as a tool for investment, as opposed to a device for retail, is just another shift in the ever-evolving digital economy. With further integration of systems like decentralized finance into mainstream use, there is no doubt that Bitcoin will soon be making headlines once again.
