The Best Time to Buy Your Wedding Dress: Expert Tips from Luxe Redux Bridal

Buying a wedding dress is one of the most exciting and important parts of wedding planning. Choosing the right time to purchase your gown can save you money, reduce stress, and ensure you get the perfect dress. Luxe Redux Bridal shares expert tips on when to buy your wedding dress for the best experience.

Start Shopping Early to Avoid Stress

The general rule of thumb is to start shopping for your wedding dress about 9 to 12 months before your wedding day. This timeline gives you ample time for ordering, alterations, and fittings. Designer collections often have production times that range from four to six months. Starting early helps you reserve your favorite gown without rushing decisions or dealing with limited availability.

Waiting too long to buy your dress can lead to less choice and higher stress as your wedding date approaches. Early shoppers also benefit from longer alteration periods, which is crucial for achieving a perfect fit.

Take Advantage of Sample Sales and Trunk Shows

One of the smartest ways to save money when buying a wedding dress is through sample sales. Sample gowns are displayed or try-on dresses sold at big discounts to clear inventory.

Similarly, trunk shows are special events where designers showcase their latest collections at bridal boutiques. They usually run for a limited time and offer perks like special discounts, exclusive gowns, and personalized fittings.

Consider Off-Season Shopping

Wedding dress prices can fluctuate by season. During the off-season—typically winter months from November through February—boutiques may offer discounts on dresses to boost sales. Shopping during this period can mean better pricing and less crowded stores. If your wedding is in the summertime or a popular season, buying your gown during the winter off-season gives you a financial advantage.

Order Well Ahead for Custom Dresses

If you want a custom or couture gown, plan for a longer lead time. Designers often require up to eight months to complete a dress made-to-order. In addition to production, custom gowns usually take several rounds of fittings and alterations, which adds weeks to the timeline. Placing your order early ensures your designer gown arrives on time and fits flawlessly.

Watch for Holiday and Promotional Discounts

Bridal boutiques and designers sometimes offer sales around holidays such as New Year’s, Black Friday, or Valentine’s Day. These promotions can include discounts or added services like free alterations or accessories.

Don’t Forget Alteration Time

No wedding dress fits perfectly straight off the rack, so plan for alterations. It takes about 6 to 8 weeks to complete typical alterations, sometimes longer for complex changes. Buying your dress too close to the wedding leaves little room for adjustments, increasing stress. Starting dress shopping early allows plenty of time to perfect the fit.

Consider Your Personal Timeline and Budget

Every bride’s timeline and budget differ. If you have less time, consider choosing a sample wedding dress or an off-the-rack gown available immediately. If your budget is tight, shopping sales or sample gowns can help you find designer-quality dresses at lower costs. Being realistic about your schedule and budget helps set the right buying time to avoid last-minute pressure.

For more comprehensive planning advice, The Knot offers a detailed guide on wedding dress timelines.

Start Your Dress Search with Luxe Redux Bridal

Whether you envision a timeless Pronovias wedding dress or a romantic Milla Nova Bridal

gown, Luxe Redux Bridal has an exceptional selection of sample gowns for every bride. Brides can select from a wide range of designer wedding gowns at up to 90% off retail price and take their dress home immediately.