Promwad Releases Broadcasting & Media Engineering Trends for 2026 Ahead of ISE Trade Show

ByBNW TEAM

Essen, Germany — January 29, 2026 — The Germany-based   specializing in complex hardware-software projects released a list of 7 broadcasting and media engineering trends outlining the shifts that will impact broadcast and ProAV equipment vendors, system integrators, and digital TV operators over the next 12–24 months.

This market research focuses on what engineering and product teams are facing right now: AI-first production workflows, cloud-native and remote production, OTT/FAST monetization models, vertical video for live and VOD, ultra-low latency IP transport, modular content versioning, and trusted media protection—all under real-world constraints like interoperability, latency budgets, and predictable delivery.

“Teams don’t struggle to find promising technologies—they struggle to make them work reliably in production,” said Vadim Shilov, Head of Broadcasting & Telecom at Promwad. “Our goal with this trends list is to translate market shifts into concrete engineering decisions: what to build, what to validate early, and how to reduce project risk in real-time media systems.”

2026 Trends Shaping Broadcast & Media Engineering

Below are the seven trends highlighted in Promwad’s list, along with the practical implications for product roadmaps and system design.

1) AI-First Production

AI is becoming the default production layer—automating editing, subtitles, dubbing, highlights, compliance checks, and even content performance prediction. Industry estimates suggest it can reduce production costs by 20–40% while accelerating publishing speed.

How Promwad helps: Promwad designs AI-driven video pipelines—from FPGA-based processing to edge and cloud modules for automated editing, captioning, compliance QC, and workflow orchestration.

2) Vertical Video for Live & VOD

Vertical is no longer “social-only.” Live sports, concerts and on‑demand video are increasingly complemented by vertical‑format feeds that use automatic reframing and synchronized multi‑camera workflows, reflecting the growing dominance of mobile viewing.

How Promwad helps: Promwad develops adaptive video capture and streaming solutions supporting vertical workflows, multi-aspect encoding, and AI-driven reframing.

3) OTT & FAST Dominate Viewing

Streaming is steadily overtaking traditional linear TV, and ad‑supported formats such as FAST and AVOD are becoming an increasingly important source of global TV and video revenue. Free, ad-supported, and interactive models reshape engagement and monetization strategies.

How Promwad helps: Promwad designs end-to-end OTT and hybrid broadcast systems, integrating DRM, ad insertion, and analytics to support scalable monetization.

4) Cloud-Native Broadcasting & REMI

Remote and hybrid production is going mainstream: cloud playout, distributed editing, and IP-based REMI setups are replacing heavy on-prem studios, reducing CAPEX and increasing operational flexibility.

How Promwad helps: Promwad builds cloud-integrated video platforms and IP contribution pipelines that enable REMI production and virtualized operations.

5) 5G Broadcast & Ultra-Low Latency

5G Broadcast pilots are scaling, reducing network load and power consumption while enabling real-time streaming for mass events and live sports. Early commercial deployments are expected around 2026–2027.

How Promwad helps: Promwad engineers low-latency broadcast devices and 5G-ready transceivers with optimized FPGA/DSP processing and multi-protocol IP transport.

6) Modular Content & Automated Versioning

Media is increasingly assembled from atomic blocks—video clips, audio, subtitles, graphics—enabling instant re-versioning across CTV, mobile, and social platforms. Release speed can increase up to 5х.

How Promwad helps: Promwad develops modular content management and automation tools with metadata-driven workflows and AI-based localization engines.

7) Trusted Media & Deepfake Protection

AI-generated content increases authenticity risks, accelerating adoption of watermarking, certification, and real-time copyright detection.

How Promwad helps: Promwad implements secure and verifiable media pipelines with software- and hardware-assisted trust layers for integrity, traceability, and compliance.

Why These Trends Matter: Interoperability, Latency, and Predictable Delivery

As broadcast and Pro AV systems modernize, engineering leaders face a consistent challenge: ensuring deterministic performance and multi-vendor interoperability across cameras, mixers, encoders, playout systems, control panels, and monitoring applications.

In practice, success depends on designing around latency budgets, validating timing and synchronization, and proving interoperability early—especially during transitions such as SDI-to-IP migration and cloud/hybrid workflows.

Promwad supports broadcast teams as a plug-in engineering partner—helping move from concept and architecture to prototype, verification, and production support with measurable risk reduction.

Learn more:

Meet Promwad at ISE 2026: On-Site Meetings in Barcelona (3–6 February)

From 3–6 February 2026, Promwad will attend Integrated Systems Europe (ISE) 2026 in Barcelona and hold on-site meetings with broadcast OEMs, studios, system integrators, and IPTV/OTT teams.

Here are just a few examples of trending topics for discussion at on-site meetings:

  • ST 2110 migration — Seamless SDI-to-IP migration with SMPTE ST 2110 and NMOS for studios and integrators seeking reliable interoperability.
  • Low-latency IP transport — NVIDIA Rivermax or DPDK integration for ultra-low latency real-time broadcast and live video delivery.
  • AI video analytics — Automated scene, object, and quality analysis to reduce manual work in video and audio pipelines.

To schedule an on-site meeting at ISE 2026, connect with Promwad’s experts on LinkedIn:

Trusted by Global Leaders

As a plug-in engineering partner, Promwad supports SONY, Vestel, NDI, and other top brands in the broadcasting and media industry across 25+ countries, including:

  • Broadcast equipment vendors
  • Media companies and operators
  • System integrators and technology partners

Clients choose Promwad for engineering depth, predictable delivery, and cross-industry expertise—especially in complex, real-time environments where stability and deadlines are equally critical.

Real-Time IP Media Stack

Promwad’s engineering teams work across modern broadcast and Pro AV ecosystems, including:

  • Standards: SMPTE ST 2110, AES67, NMOS (IS-04 / IS-05), IPMX
  • Contribution & Transport Protocols: SRT, RIST
  • Timing & Synchronization: PTP / SMPTE ST 2059
  • Performance Enablers: NVIDIA Rivermax, DPDK
  • IP Media Ecosystems: NDI

About Promwad

Promwad is a Germany-based plug-in engineering company covering full-cycle electronics design and embedded systems development—from early architecture and prototyping to testing and production support. With 20+ years in broadcast and video systems, 100+ engineers, and 500+ completed projects for OEMs and technology vendors in Europe and the US, Promwad helps businesses deliver production-ready products where hardware, embedded software, and real-time networking must work as one.

For more info, visit

Anchor link #1 – https://promwad.com/company

Anchor link #2 – https://promwad.com/industries/video-streaming

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