Reasons You Need Email Validation Services for Your Active Marketing Campaign

As the digital marketing space is evolving with each passing day, the way of communicating amongst individuals and interacting with consumers is broadening. However, the importance of email, precisely for interacting with consumers and even reaching out to new customers, remains the most popular, but it comes with its own problems. For a company or business running online marketing campaigns, sending emails with a clear purpose is of paramount importance, but landing in the inbox of the valid email addresses is even more important.

To confirm this, lead gen email validation becomes the most helpful way, and apart from this, there are different reasons you need this, which we will be discussing today.

Better Email Deliverability

Without a doubt, the primary focus of every marketer with their email marketing campaign is to reach the inbox of the valid email addresses and ensure guaranteed deliverability. But in most cases, the email doesn’t always end up at the right place, and it does affect the deliverability and engagement rate. With email validation, invalid and undeliverable email addresses get removed, reducing the bounce rate of the email and improving deliverability.

Reduced Risk of Getting Blacklisted

Email validation helps prevent your email from getting blacklisted, which affects the overall reputation of your company and affects the deliverability. When there are a lot of spam complaints against your email addresses, the chance of your domain and IP addresses getting blacklisted increases. This will further lead all your future emails to end up in spam. Validating your email addresses reduces the risk of getting blacklisted by any source.

Better Email Reputation

As mentioned briefly above, a higher bounce rate can affect the reputation of the email addresses, and as per experts, the bounce rate shouldn’t be more than 2%. When the bounce rate is higher, the ISPs can block your email address, flagging it as spam, and transferring all your future mails in spam folders. Email validation protects your email address from getting flagged as spam and keeps the bounce rate lower. With this, you can also identify the email address that has been marking your mail as spam.

Personalize Your Email Campaigns

When you go out of your way from sending the same copied pasted message in your marketing email campaign, and personalize the message, the chance of the receiver interacting with you gets higher. With email validation, you get access to the personal data, like names and addresses, that can help you craft a personal message for each individual. By connecting with your customer on a personal level and establishing an emotional connection, your company gets closer to success.

Insight about Subscribers Data

Take it as a normal process that a small percentage of marketing email campaigns will have invalid mail addresses, but keeping them in your list and not cleaning them out is completely in your hands. Email validation helps you with cleaning your email list and maintaining its hygiene, and also lets you know about your subscribers and provides insight into their data, informing you which email addresses to keep and remove.

There are more reasons to opt for email validation because it manages the health of your email list and empowers you to have a better chance of landing in the inbox of your subscribers.