Saudi eLeagues: viewing time increased by nearly 118%
Most global communities recognize the value of developing esports disciplines and organizing tournaments. The following statistics illustrate this point: the Saudi eLeague’s audience has grown steadily in recent years. Over the past two seasons, viewing time increased by nearly 118%. Peak concurrent viewers were projected to rise by 675% from 2024 to 2025.
Saudi eLeagues, organized by the Saudi Esports Federation, is an ongoing series of esports competitions. The 2026 season began in March with a new format and a $1 million prize pool. This large-scale initiative features tournaments in multiple disciplines, including LoL, Rocket League, Valorant, and Rainbow Six.
This event is sure to draw many gaming fans and welcome players of all skill levels, from beginners to top professionals. It is important that eLeagues attract a younger, digitally oriented audience that is harder to reach through traditional advertising. For brands, it is a way to stay relevant.
Also, eLeagues offer the following features:
- native branding within broadcasts, interfaces, and statistics.
- sponsorship naming for leagues and tournaments.
- interactive activations such as live betting, fan games, and bonuses.
BETER eLeagues offers leading esports content, featuring 500,000 matches annually
The popularity and need to develop esports tournaments are also noted by world leaders in the iGaming sector. For example, the brand BETER enhances the effectiveness of sportsbooks and betting operators by providing live streams, data, and odds across a wide range of esports titles, helping to maintain an engaging and dynamic portfolio.
The brand covers more than 460 global esports tournaments and 500,000 matches each year, including eLeagues (eFootball, eBasketball, eHockey, and eTennis) from ESportsBattle, Virtual eComp CPU vs CPU football, and major titles such as CS, Dota 2, LoL, and Valorant.All brands’ content is designed specifically for esports fans, featuring fast formats, 24/7 scheduling, and genuine competition rather than synthetic volume.
For international brands, eLeagues are not just a trend, but an effective global marketing channel that combines scale, digital analytics, and high engagement.
