PUNKVISM’s HORU Project Marks Three Consecutive Whitelist Sell-Outs
As virtual asset and Web3 markets in Korea and abroad increasingly focus on proven use cases and sustainable utility, an RWA project connected to real-world infrastructure at one of Korea’s landmark destinations is drawing industry attention after recording consecutive whitelist sell-outs.
PUNKVISM, a Web3-based global IP branding company, announced that the third whitelist round of its real-world asset-linked HORU Project sold out in full immediately after opening. With this result, HORU Project has now recorded consecutive sell-outs across its first, second, and third whitelist rounds since launch, once again demonstrating strong market interest and a solid community base.
The Web3 market is now being evaluated more strictly based on sustainable ecosystems and concrete utility, rather than expectation alone. At a time when many projects continue to face challenges in reaching mainstream adoption, HORU Project’s consecutive sell-outs are being viewed as an RWA case that generated real demand despite a cautious market environment.
A key factor behind the consecutive sell-outs is the project’s real-world brand experience built around offline infrastructure. HORU Project combines access to major F&B infrastructure at N SEOUL TOWER, one of Korea’s most recognizable landmarks, with ambassador membership connected to operating brands. Unlike many projects that focus mainly on online utility, HORU Project links tangible offline infrastructure with membership value, offering users immediate and practical benefits that appear to have driven continued demand.
HORU ambassador membership holders are offered VVIP membership benefits, including reserved seating at major stores inside N SEOUL TOWER, fast-track access, tier-based secret menus, and discounts of up to 30%. Members are also given opportunities to receive holder-exclusive merchandise, including limited-edition art toys embedded with NFC chips and physical TCG cards.
The project’s adoption of a management system through Korea Digital Asset (KODA), a digital asset custody provider, has also contributed positively to trust by enhancing asset transparency and supporting user protection. This approach aligns with the market’s growing demand for transparency, stability, and stronger user safeguards in Web3.
The achievement is significant not only as a sales milestone, but also as a demonstration of the potential of a membership model that combines the real economy with digital technology. PUNKVISM is building a structure in which users are not merely brand consumers, but ambassadors who can participate in ecosystem marketing activities and share in the value created through their contributions.
Hyunki Hwang, CEO of PUNKVISM, said, “The meaningful achievement of selling out the first, second, and third whitelist rounds was made possible because our holders deeply resonated with the team’s direction of proving value through real execution, rather than remaining at the roadmap stage.”
He added, “We will not stop here. We will carefully prepare for the remaining public round and continue showing the global market, step by step, how user experiences can expand when real-world infrastructure is combined with Web3 technology.”
As the global RWA market emerges as a new alternative within Web3, industry attention is now focused on whether PUNKVISM, which has begun building momentum through three consecutive sell-outs starting with N SEOUL TOWER, can present a new breakthrough for the sluggish Web3 market.
