How a 20-Year-Old Turkish SEO Agency Is Opening the Door for International Brands to Break Into Turkey’s Publisher Market
Entering the Turkish market comes with an unusual SEO problem: the country’s news and editorial ecosystem is large, fast-moving, and almost entirely closed off to outsiders who don’t already have relationships with local publishers. For international brands trying to build organic visibility in Turkey, that gap has historically meant either overpaying an unfamiliar middleman or skipping editorial backlinks altogether.
Backlink Ajans, a London-registered agency with two decades of SEO and digital marketing work behind it, has spent the last several years building a more transparent way through that gap. Rather than brokering placements case-by-case, the company runs a live marketplace of more than 350 active Turkish publishers, each listed with real, verifiable metrics rather than a seller’s promise.
Metrics First, Sales Pitch Second
Every listed site on the platform carries its Ahrefs Domain Rating, Moz Domain Authority, and Semrush Authority Score pulled straight from those tools, alongside organic traffic figures from Ahrefs, Semrush, and Similarweb side by side. Buyers see the same average domain rating (currently in the mid-30s) and the same referral domain counts before they commit to a purchase, not after. Pricing is fixed per site rather than negotiated per client, which the company says is a deliberate response to a market where quote-based backlink pricing has made it difficult for advertisers to compare offers or budget with any confidence.
“Domain rating and traffic aren’t opinions, they’re numbers you can check yourself,” is the plain logic behind the model. It’s also why the marketplace format works better for cross-border buyers than a traditional agency relationship: a marketer in another country can filter by category, language, or price and see exactly which Turkish news site, niche blog, or vertical publisher matches their target audience, without needing a local contact to vouch for the placement.
Beyond a Single Backlink
The platform’s core product remains editorial placements, either a sponsored article written around your target keywords or a straightforward dofollow link on an existing page, published within a stated turnaround window rather than an open-ended one. Two additional services round out the offering: an AI-assisted editorial pipeline capable of producing between 10 and 50 pieces of SEO content a day for clients who need consistent output, and press release distribution across the same publisher network for companies announcing product launches, funding, or other newsworthy events to the Turkish press.
Case studies published by the agency point to results with recognizable Turkish e-commerce and retail names, including a threefold jump in category visibility for Trendyol within twelve days of a targeted link campaign, and a reported 45 percent increase in organic search traffic for Hepsiburada following a category-level backlink strategy. Whether those figures generalize to every campaign is, as with any agency’s public case studies, worth independent scrutiny, but the underlying publisher inventory and metric transparency are things a prospective buyer can verify directly on the site before spending anything.
Why It Matters for Non-Turkish Buyers
For a brand headquartered outside Turkey, the practical value isn’t just access to inventory, it’s access without the usual translation layer. Every site’s language, country, and audience data is listed upfront, categories run from national news down to regional and niche outlets, and payment runs through standard card processing rather than an invoice negotiated over email in a language the buyer doesn’t speak. That removes a meaningful chunk of the friction that normally keeps foreign marketing teams from budgeting for editorial links in a market they don’t otherwise operate in.
Backlink Ajans is not the only way to secure a placement on a Turkish news site, but it is a rare case of a regional SEO agency choosing to expose its entire inventory and pricing structure rather than gatekeep it. For teams weighing whether the Turkish market deserves a dedicated link-building budget, that transparency is at minimum a fast way to find out what real inventory and real pricing actually look like, before committing to anything larger.
