Dr. Groot Expands Scalp Care Range Across North America Following Rapid Retail Growth

NEW YORK — South Korean personal care brand Dr. Groot is dramatically expanding its presence in the North American market. Owned by LG Household and Health Care, the scalp-first haircare brand has placed 14 core items into 424 Sephora stores across the United States. This physical expansion comes after explosive digital sales and marks a major shift in how Western consumers treat thinning hair and scalp hygiene.

The retail expansion reflects rapid commercial momentum. The brand first tested the waters online via Amazon in late 2023. By late 2025, it expanded into roughly 680 Costco warehouse clubs across the United States, Canada, and Mexico. During 2025, the brand recorded an 800 percent year-over-year jump in North American sales. Online momentum stayed strong through the first half of 2026, with Amazon sales climbing 153 percent compared to the same period in 2025.

In the second quarter of 2026, North American quarterly sales reached 205.8 billion Korean won, or about 155 million US dollars. That was a 47.3 percent increase over the previous quarter, allowing the North American market to overtake China as the brand’s largest overseas revenue driver.

Research and Laboratory Testing

Dr. Groot launched in South Korea in 2017. In its domestic market, it held the number one sales spot in the anti-hair-loss shampoo category for several years in a row. Over the past decade, the brand has delivered more than 50 million units worldwide.

Rather than relying on vague beauty claims, the brand bases its formulas on laboratory testing. A team of 138 scientists evaluated over 60,000 genetic data points connected to root weakness, follicle clogging, and shedding. This work is supported by 528 registered patents and data gathered across 148 clinical trials.

This heavy focus on measurable numbers appeals directly to modern shoppers. Many people are moving away from traditional styling products that hide problems behind heavy silicones and waxes. Instead, they want proof that daily washes and treatments support the scalp barrier and reduce hair fall.

Visit the official website: https://dr-groot.net/ 

Verified Results for Core Products

The heart of the expansion is the Scalp Revitalizing Solution line. Each formula is built to handle specific issues like oil buildup, skin redness, and hair breakage.

• Hair Thickening Shampoo: Formulated with biotin, rosemary oil, salicylic acid, and seven prebiotics, this daily wash removed 76 percent of pore-clogging dirt and excess oil in clinical tests.
• Miracle In-Shower Treatment: This liquid formula transforms into a creamy texture when it touches wet hair. In clinical testing where volunteers used the complete four-step routine for two weeks, participants saw an 82.2 percent reduction in strand breakage and a 169 percent boost in scalp hydration.
• Hair Thickening Conditioner: Testing showed this product cut scalp oil by 73.3 percent after just one wash. Regular use improved hair smoothness by 24.4 percent after 14 days, with hydration benefits lasting up to 8 hours.
• Hair Thickening Roll-On Serum: Fitted with a cooling stainless steel roller tip, this leave-in serum targets visible problem spots along the hairline and part. Clinical tests recorded a 46.42 percent reduction in oil, a 39.52 percent drop in redness, and a 30 percent improvement in moisture.

Phased Store Rollout and National Visibility

The journey into physical beauty stores followed a clear, structured schedule. In March 2026, the brand launched digitally on Sephora.com. In May 2026, it placed products in 90 physical test locations. Thanks to fast sales and strong shopper reviews, the brand secured shelf space in 424 Sephora stores nationwide by mid-August.

Dr. Groot is only the second Korean haircare line to secure nationwide shelf placement in Sephora stores. Shoppers can find the products on high-visibility end-caps, within the K-Hair display, and inside the Next Big Thing section that features rapidly emerging global brands.

The brand has also collected several beauty industry awards. It won Best Scalp Conditioner in 2024 and an official US Hair Award in 2026 from Harper’s Bazaar. It was also named Best Hair Growth Treatment in the Shop TODAY Beauty Awards, earning an average score of 4.5 out of 5 from testing panels. A feature on the Today Show led to several top products selling out online within hours.

Online attention has helped support the physical rollout. Video reviews by digital creator Bretman Rock and other content creators helped push social campaign views past 30 million impressions. To connect directly with shoppers, the brand also opened interactive pop-up events with educational lab counters in New York and Los Angeles.

Changing Views on Scalp Health

The rise of Dr. Groot highlights a major change in beauty routines across the United States and Canada. For a long time, traditional haircare focused almost entirely on the strands themselves, relying on styling sprays, heavy powders, and heated tools. Over time, that habit created clogged pores, dry skin, and weak roots.

Today, consumers view the scalp as an extension of their facial skin. They understand that fuller hair requires clear pores, steady blood flow, and balanced hydration.

With more than 1,100 physical retail doors across Sephora and Costco, alongside a growing online subscriber base, Dr. Groot has established a strong presence in North America. The brand plans to release additional scalp scrubs, customized washes, and root sprays over the coming year to meet rising consumer interest.