Give Your Marketing Team A Breather With PitchWorx Creative Subscription

ByBNW TEAM

Table of Content

  1. Why Marketing Teams Are Overloaded
  2. The Real Challenge: Turning Ideas into Creative Assets
  3. Is Your Marketing Team Getting Enough Time to Think?
  4. The Real Challenge: Turning Ideas into Creative Assets
  5. A 30-Day Mission to Improve Your Design Workflow
  6. Week 1: Organize Your Creative Requests
  7. Week 2: Prioritize and Build an Efficient Workflow
  8. Week 3: Increase Your Creative Output
  9. Week 4: Give Your Marketing Team Time to Think & Brainstorm
  10. How a Design Subscription Can Support Your Marketing Team
  11. Why Choose PitchWorx?
  12. You Think. We Execute.
  13. Start Your 30-Day Design Challenge

Why Marketing Teams Are Overloaded

Every marketing team is buried with campaigns, social media calendars, new strategies, deadlines, managing the creatives and of course a sleep deprived hyperactive lifestyle. Almost every company faces the same challenge, this is nothing new, some live under denial, some prefer replacing the complainers rather than fixing. But the question is; do we have an alternate way?

When we ask marketers about a new creative pitch, strategy or a fresh campaign or ideas they always say things that make us think big. They have a different way of thinking and analyzing and laying out their thinking.

But are you giving them enough time and space to do that? When was your last mail campaign? When was the last time you posted your work? Are any of your LinkedIn campaigns executed? Your marketing team has great campaign ideas, up to date social media calendars, branded references for presentations and other promotional materials to prepare. But with managing all creative requests, chasing deadlines, brainstorming and coordinating feedback, when does the team actually get time to think about its next big idea?

The problem is not necessarily a lack of creativity. Turning ideas into finished assets is a time and resource consuming process.

Challenge your marketing team with a 30-day mission to solve “stuff”

Challenge? More time spent in planning your campaigns and ideas and less on design research, brainstorm, and execution.

Week 1: Let’s delegate the Sticky Notes

Begin by gathering your design requirements into one place. Business presentations? Trending reel videos? Time to gather everything about your creative backlog and its deadlines. It is time to declutter.

Create a list of your requirements, deadlines and their priority. Figure out which needs immediate action and which can be delayed a bit more.

One simple structure might help: Some creative demands can be under the responsibility of various departments. The moment we figure out our priorities, we move one step closer to creating one workflow system.

This is when we can use PitchWorx design monthly subscription. Your team can post all creative design demands, while you can decide on the following priorities. Free trial for 7 days will let you learn about the collaborative workflow and process.

Week 2: One Sticky Note at a Time.

PitchWorx works on two active demands at once. If you have a design subscription from PitchWorx, your demands will have a first draft done in 72 hours. Turnaround time will depend on how complex the task is and the amount of tasks requested at that particular moment.

The above will help your team have an important planning guide when scheduling creative tasks.

Let’s say that you have a deadline to submit a proposal in the week, you can allocate a particular slot to that task and the remaining slots can be assigned to campaigns, emails, social media videos or anything else that would get you into trouble for not delivering. The first draft should be reviewed in the week, comments provided and creatives finalized.

This is why prioritization becomes so critical. You can give multiple requirements ahead of time, but the priority of those requirements must be in line with your deadlines and business priorities.

Just for a quick reminder, getting a first draft in 72 hours does not mean getting an approved creative in 72 hours. The design process in itself is subjective and will require many iterations before the stakeholder approves the creative.

The aim of Week 2 is to build an efficient workflow, rather than rushing the deliverables and compromising on the quality.

Week 3: Time to Pace up

The whole process continues to improve each time. The brief is becoming better, the brand guideline more straightforward, the design language shared.

Now, one may attempt to complete a higher number of creatives in a week, and aim at completing six creatives per week.

Cluster similar requests, utilize approved templates, and focus on upcoming campaigns. It is easier to complete social media graphics rather than presentations and custom infographics, so don’t forget about that. It would be like having a skilled team working solely for your benefit.

In the end, one may expect to complete 15-20 creative assets per month. Do monthly reviews; have a meeting with your design team, provide feedback on a consistent basis for a smoother process. This is because with collaboration through the process, your team would save time in managing individual design demands but rather spend time on what to do next.

Rather than the usual question “who will design this? ” you can shift to asking a much better question “what should we think next? ”

One major benefit of getting monthly graphic design services is that of a smooth process for ongoing design needs.

Week 4: Give your Marketing Team Time to Think & Brainstorm

And now, it’s where the value kicks in.

If your team is spending less time searching for freelance designers, new design agencies, collaborating with them, chasing after their requests, and executing on them, then they will have much more time for developing their marketing ideas.

Your team formulates what they need to achieve, who their target audience is, and what kind of creative direction they want. Your design partner turns it all into reality.

Why Should You Choose PitchWorx?

PitchWorx provides an Unlimited design subscription for companies that require constant design assistance but without forming a dedicated design team.

Unlimited design requests submission is provided by PitchWorx with a maximum of two requests being worked on at one point in time. Most of the requests are fulfilled within 72 hours from their submission, depending on the level of complexity and the number of other requests currently being processed.

Check out Pitchworx to find out more.

You Think. We Execute. Your marketing team should be occupied with the analysis of your target audience, creating marketing ideas, and organizing marketing campaigns. And we will do all of the implementation. We will create your graphics, add storytelling & narrative to your decks, and will let you lead in social media with trendy reels.

Start with a 30-day challenge, this will include a 7-day free trial plan. Organize your requests, communicate your priorities straight, and build the workflow of weekly design production. With feedback & improvements throughout the process, try to increase its consistency.

Make your workflow assist your marketing strategy not slow it down.

You think. We execute.