Twin Two Includes Its Own Ecommerce Management Software at No Extra Cost for the Brands It Runs
Instead of selling software or leaving brands to buy their own tools, the company pairs a team that does the work with a dashboard that shows it.
MIAMI, FLORIDA, USA, November 9, 2026. Miami-based ecommerce operating company Twin Two includes its own channel management software, ChannelIQ, at no additional software cost for the brands whose online businesses it manages. The software gives brands a shared view of their products, sales, prices, promotions and channel data across their website and marketplaces, while Twin Two’s team carries out the daily work.
Including the software addresses one of the less visible costs of selling online. Brands that sell across their own store and several marketplaces usually need software to keep listings, prices, inventory and orders in sync. Those tools can add a steady monthly expense, and someone inside the company still has to learn them, manage them and act on what they show.
People First, Software Included
Twin Two’s approach is to treat the software as support for its people rather than as the product itself. Its team manages listings, content, advertising, pricing, promotions, customer support and order coordination using the system the company built. Brands can log in and see how the business is performing across channels without having to run every task themselves or buy separate channel management software. Standard supported channel connections are included as well.
That shared view matters for the relationship. When one partner handles the website and several marketplaces at once, a brand needs to see what is happening across all of them in one place, from daily revenue to how individual marketplaces are performing. Twin Two says clients can see their products, prices, promotions and channel data while its people run the work.
The software is part of a broader sales-based arrangement, in which Twin Two earns its management fee from the sales it generates rather than a monthly retainer, while brands continue to cover their own inventory, advertising, shipping, marketplace and fulfillment costs.
Working Alongside Existing Teams
Twin Two does not require brands to have an ecommerce team, and it does not ask them to give one up. Where a brand already has internal staff, the company works alongside them and keeps the brand involved in the business decisions that matter. Where it does not, Twin Two provides the operating team behind the store and marketplaces.
The company was founded by Victor Elmann, a retail executive with two decades of experience across the retailer, agency and brand sides of the business. More information about the software and service is available on the Twin Two website.
About Twin Two
Twin Two is a Miami-based ecommerce operating company founded by Victor Elmann. It manages brands’ direct-to-consumer websites and online marketplaces, including Amazon, Walmart, Target Plus, Best Buy, eBay and TikTok Shop, covering listings, content, advertising, pricing, promotions, customer support and order coordination. Twin Two’s management fee is based on sales, with no monthly management retainer, and the company has a presence in the United States and Japan. More information is available at twintwo.com.
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