A Breakdown of Personalized Name Labels: A Marketing Opportunity
Personalized name labels are an effective and affordable personalization product that has a wide range of applications. It is a staple in every distributor’s warehouse and continues to be among the top products for resellers and printers who are in the business of fulfilling customer orders.
Let’s have a closer look at why and how B2B resellers and printers should stock and sell personalized name labels.
Cutting-Edge Customization: Consumers Need Labeling Solutions
Clothes, uniforms, accessories, toys, devices, bags, shoes, and much more, these are all the products and equipment that are commonly labeled with a person’s name. Parents make sure that their children wear clothes with name labels in kindergarten or at school to minimize the chance of loss. Organizations with large staff teams label uniforms for easy identification. Many people use personalized labels on their stuff in hotels, gyms, hostels, and other shared accommodation to know their belongings apart from others. Hence, there is always a demand for high-quality personalized name labels and the industry is just expanding.
Stock Personalized Labels and Benefit from B2B Sales
Education. Labels for children’s clothes, school uniforms, bags, accessories, and even meals. Schools and kindergartens are huge clients of distributors and stockists who supply name labels.
Hospitality. Labels for beds and pillows, hospital staff uniforms, patient garments and equipment, and other assets in hotels, health care centers, and even animal care facilities.
Workwear. The stock image shows a label applied to workwear with the personal name and logo of the organization. Work uniforms and safety gear are commonly ordered in batches by staff teams and distributors may get an order from a company who will sell this product to their staff in-house.
Retail and Lifestyle. Labels for children’s and adult’s clothes and accessories, equipment, souvenirs, and even toys.
A number of distributors work in retail and also on B2B. In the former, they can add an extra element of personalization and an incentive for customers when they purchase clothes and accessories, or even as a standalone order by a client.
In B2B, distributors and printers can use this opportunity to:
Expand their portfolio in many B2C and B2B businesses that require these products.
Increase value of their own products with additional services.
Increase customer retention by providing additional services.
Increase potential for repeat purchases, since name labels are used almost by every person multiple times.
In general, labels are a long-lasting tool for personalization and branding and also hold many benefits for a printer or distributor.
Material of Labels and Their Lifespan
Personalized name labels are made from thick and durable materials that can go through the wash and keep their adhesive qualities. It is guaranteed that they last through 25+ washes with easy application and removal. The quality of the material of modern name labels made them the ideal item to be added to many distributors’ portfolios. High usage and lifespan are needed for high traffic equipment and wear such as uniforms, safety wear and branded apparel. Companies and clients need to be sure the labels they purchase have longevity and will work for all needs. Due to its quality, personalized name labels have become one of the first label orders from distributors.
Stand Out from the Competition in B2B Business
Offer personalized name labels to your clients and you will have an opportunity to win an increasing share of the labeling market. Distributors and resellers have a great opportunity here because modern personalized name labels are a way for companies to build brand recognition and visibility through logos, text, and color.
Sell Personalized Labels in Different Variations
Quantity. Minimum order for name labels is 1 piece, and it goes up to thousands of units.
Colors. Add value to your offer by having a wide range of standard color options and encourage your customers to order custom color variants.
Materials. The usual material for a personal name label is durable polyester. This material can be coated with polyester, PVC, or other common materials for labels.
Shapes. Choose from a number of standard shapes for a label or offer a custom shape.
Size. Name labels commonly range from 30x10mm to 75x20mm.
Application. Easy application with a strong adhesive that can go through up to 25+ wash cycles with no problem. Personalized name labels are also peelable.
Conclusion
If you are in the business of filling customer orders or your organization’s in-house printing and supplying, then it’s a good opportunity to start selling and ordering personalized name labels. They are a market trend that shows no sign of slowing down anytime soon. A label can increase brand value for organizations and it is an effective way of personalizing clothes and equipment for all the people who need them.
