About Vintage Becomes AV86: A New Name, Same Commitment to Timeless Design

The Danish watch brand About Vintage has officially changed its name to AV86, marking a new chapter in its ongoing journey. Since its founding in 2014, in a small startup office in Copenhagen, the capital of Denmark, About Vintage has built a strong international reputation for its commitment to timeless design, modern craftsmanship, and creating watches that celebrate life’s meaningful moments – from personal milestones and memorial dates to professional achievements. The rebrand signals an evolution of the brand’s identity, reflecting both its heritage and its forward-looking ambitions.

Why the Name Change?

The decision to rebrand to AV86 was driven by the company’s desire to align its name with its growing international presence while honoring its origins. The letters AV continue to represent About Vintage, preserving the design philosophy and creative vision that have defined the brand from its inception. The number 86 refers to the birth year of both founders, serving as a personal nod to their journey and the moments that shape both people and ideas.

Together, AV86 represents continuity and evolution. The rebrand emphasizes that the company is moving forward without leaving its roots behind. It reflects a commitment to quality, craftsmanship, and the values that have guided About Vintage for nearly a decade, while positioning the brand for stronger global recognition.

A Stronger, Forward-Looking Brand Identity

Over the years, About Vintage has achieved numerous milestones, from the launch of celebrated watch collections and partnerships with world-renowned football teams to establishing a loyal global customer base. As the brand grew, so did the need for a name and identity that could better resonate with international markets and reflect the company’s ambitions for the future.

AV86 is concise, memorable, and versatile, making it easier to communicate the brand across diverse regions and languages. The new identity also highlights a refined aesthetic, reinforcing the company’s focus on timeless design, attention to detail, and dedication to producing watches meant to be worn and cherished every day.

What Has Not Changed

While the name has changed, the essence of the brand remains the same. AV86 continues to craft high-quality timepieces that honor the tradition of Scandinavian design, combining elegance, precision, and modern technology. The rebrand is not a departure from the company’s history but a modernization that strengthens the brand’s global positioning.

The focus on craftsmanship, sustainability, and creating meaningful experiences for customers remains central to the brand’s ethos. AV86 watches are still designed to mark life’s meaningful moments with the engraving service, combining aesthetic appeal with functional reliability, making them more than just instruments for measuring time—they are tools for celebrating it.

Looking Ahead

With the transition to AV86, the company signals a commitment to growth, innovation, and maintaining its reputation as a premium, but affordable watch brand with international appeal. The rebrand allows the company to present a unified, forward-looking identity while continuing to honor the legacy of About Vintage.

As AV86 embarks on this next chapter, the brand’s dedication to quality, design, and meaningful storytelling remains unchanged, offering customers both continuity and a renewed sense of excitement for the future.