What Is SaaS Marketing? (Plain-English Primer)
SaaS marketing is how subscription software companies attract, convert, activate, and retain customers. Unlike one-time purchases, SaaS thrives on recurring value: you win when users keep using (and paying) because they consistently see outcomes. That’s why a complete SaaS Marketing Strategy covers the whole journey—awareness, evaluation, onboarding, adoption, expansion, and advocacy. Three truths define the…