THCV in Performance Wellness: How Brands Are Leveraging Rare Cannabinoids for a Competitive Edge
The Performance Wellness Boom—and the Cannabinoid Behind It Performance wellness is no longer just about protein shakes and gym memberships. Today’s consumers—especially athletes, biohackers, and high-performing professionals—are seeking natural, functional solutions to improve energy, focus, and metabolic health. This demand has opened new opportunities for cannabinoid-based products, particularly those featuring rare compounds like THCV (tetrahydrocannabivarin)….
