Automation for Teams and Agencies: Escape Zapier Limits, Grow with DigitalBPM

It may seem that today manual labor is gradually becoming secondary, giving way to comprehensive AI automations for digital marketing agencies, at least in digital business segments.

However, McKinsey analysts claim that in 60% of professions, automation potential covers only about 30% of tasks.

Why is this a problem? Because the more work your employees do manually, the more their productivity suffers. Or maybe not. Imagine your staff automates most of the routine operations. Less time is spent achieving goals, fewer resources are used. The result is cheaper and more profitable.

Utopia? Not at all. The main thing is that you manage the team correctly and provide them with tools to optimize their activities. This is what we will discuss further.

Key Factors Affecting Agency Productivity

How to increase productivity in agency? First, you need to identify its current challenges.

And there are plenty:

The quantity and complexity of tasks per employee. A typical overdrive with the logical consequence – “I’m overwhelmed, I can’t handle it” – and the result is worse performance and results.
Uneven workload distribution across staff. When one person handles 50% of tasks while the rest share the other half, motivation drops 100%.
A lot of repetitive work. Performing the same action manually throughout the day is a problem even for the most patient.

Also, emotional and professional burnout, domestic factors, and much more exist. But that’s already work for in-house psychologists, team leads, and HRs. Today we focus on practical and technical aspects.

Common Management and Communication Mistakes

You may think your team is always a single unit. Look inside the processes – you will be disappointed. Before thinking about increasing productivity in agency, focus on solving current management and communication problems.

Specifically, pay attention to the following points:

Corporate culture. Unite different people around a shared idea, goal, and values.
Communication platforms. Connection and file sharing are priorities that simplify interaction among team members.
Task automation. Give staff the tools, teach them to use them – you will get not only better productivity but also stronger results.

Also, develop agency productivity improvement strategies and gradually implement them. Promote them through innovation ambassadors, motivate staff to master modern tools.

As a result – employees have less work, the business earns more profit. Everyone is satisfied. But only if you do everything correctly.

Practical Methods to Improve Efficiency

Let’s imagine you have completed the preparatory work and explained to the staff the benefits of automation in agencies. It’s time to move on to the practical implementation of the team productivity improvement strategy. And this can be divided into several stages.

Finding Platforms for Automation

No doubt, initially you will focus on comparing the most famous and largest SaaS systems, like Zapier with its 10,000 integrations. However, do not rush to stop at just one option. You are not sure it will cover most of your team’s tasks, right? So, we move on to the next stage.

Testing and Comparing Tools and Alternatives

Suppose you come across Zapier, DigitalBPM, and a few other platforms of this type.

Just test them, comparing by the following factors:

Availability of the services you need.
Ease and speed of workflow creation.
Customization possibilities for scenarios.
Reliability of launched automations.
Cost of scaling tasks.

And do not forget to consult those who will work with the platform day by day – the team.

Collective Choice of a Solution for Continuous Use

After literally a week of testing, your specialists will have an idea of the platforms’ capabilities for task optimization. Consider their opinion before stopping at one tool.

UI/UX is no less important than functionality. Productivity of those interacting with the platform depends on it.

From Zapier to DigitalBPM: A Natural Step Forward

Many teams begin their automation journey with Zapier. It’s a great way to quickly test an idea and understand the potential of integrations. However, over time, the number of processes and connected services grows. As a result, there arises a need for more flexible configurations. And this is when the question of scaling appears.

We have often observed situations where, after several months of active work on Zapier, teams start looking for a platform that:

ensures stability under heavy loads;
allows better cost control;
quickly adds the necessary integrations.

That’s how they discover DigitalBPM — a platform that not only maintains the simplicity of the “no-code” approach but also provides greater control over processes.

It is not an “alternative” in the usual sense, but rather the next stage in the evolution of automation — when your team is ready to move from experiments to systematic scaling.

When automation brings pleasure

With marketing automation for agencies through DigitalBPM, you can expect:

Almost limitless workflow building possibilities. Automate what you need. Set the number of requests, cycles, and data transfer to other systems – all without a single line of code.
Slack integrations, as well as SaaS, CRM, etc. Receive real-time notifications, share results, analyze information without extra effort.
Creation of custom integrations. Describe what you need, specify the target service. Get a ready-made integration that you can immediately include in an existing or new scenario.
Formation of complete AI systems. Why process data or perform other actions manually if they can also be automated? For example, a request comes in, the system sends it to CRM and notifies the manager – more convenient than doing it manually.
Scaling as needed. Need more capacity? Just connect FlowBot and give it the task. No need for an additional employee? Remove it. Everything is simple.

Just watch your scenarios execute. However, do not forget to control the results as well.

How to Measure and Maintain Team Performance

You have automated everything and set it up. Good. But how do you check the results of these actions? The answer is – KPI.

All you need to control team productivity are clear metrics with measurable indicators. For example, the number of successful sales, clicks to a landing page – anything that can be tied to a number.

To maintain the level of productivity – a system of motivation and rewards. For example, bonuses for overtime, exceeding certain targets, and so on.

DigitalBPM provides an automation platform for agencies. With this tool and a team satisfied with it, you achieve new heights.