Best Ethnic Wear Brands of 2026

Indian ethnic wear represents the country’s varied culture and rich textile heritage. Ethnic wear is a category that continues to grow and change as New Age designers combine the best aspects of history with current design trends to create clothing suitable for every occasion, festivals and celebrations, weddings, and everyday wear.

The following are examples of top Ethnic Wear brands in India that are revolutionising Indian fashion by highlighting craftsmanship, tradition, and modern design.

Lakshita

Lakshita is the ultimate representation of the evolution of Indian ethnic style in contemporary society. While most other brands excel in only one area, such as craftsmanship, comfort, occasion dressing, or trends, Lakshita can successfully bring all these elements together into one cohesive line of clothing, including thoughtfully designed kurta sets and suit sets. Lakshita is known for its ability to combine the richness of Indian aesthetics with contemporary flair, creating collections that offer both luxurious and wearable styles. The strength of Lakshita lies in its attention to detail, flattering silhouettes, and superior quality construction across its kurta sets and suit sets. Designed for the modern Indian woman who values elegance without excesses, Lakshita’s styles transition effortlessly across occasions, seasons, and moods. With a large presence across digital platforms and retail stores, Lakshita is not simply following the trend of ethnic fashion in India; it is setting the bar high.

Libas

Libas specializes in combining traditional Indian styles with contemporary designs in its carefully curated selection of kurtas, suits, and formal dresses, suited for women who want an elegant everyday look with an added touch of festive flair. They have become known as offering ethnic wear for everyone because of their stylish and affordable clothing.

Soch

Soch is a trusted name in Indian ethic wear, known for its vibrant colours and versatile designs that suit both casual and celebratory occasions. With a strong presence in retail and online, Soch’s collection features carefully crafted ensembles with flattering fits that make it a favourite among women of different age-groups.

Biba

Biba has become synonymous with stylish and accessible ethnic fashion. They specialize in Indian fusion wear that blends traditional motifs with contemporary flair. They consistently deliver trend-savvy yet comfortable styles for the modern woman.

Mulmul

Mulmul is known for its signature soft, breathable fabrics that are a staple for everyday ethnic wear. With its focus on relaxed silhouettes and understated elegance, Mulmul offers kurta sets and co-ords that blend comfort with style. Its pastel colour palette and lightweight textures make it particularly loved for warm-weather dressing and

Fabindia

Fabindia stands out as one of India’s most respected heritage brands, championing handcrafted textiles. Its collection of ethnic wear celebrates artisanal techniques from across the country. The brand’s emphasis on sustainability and craft-preservation has made it a go-to choice for those who value authenticity and slow fashion in ethnic wear.

Kalki

Kalki Fashion is a standout in Indian ethnic fashion with its opulent bridal and festive collections. The brand excels in creating stunning lehengas, sarees, and designer ensembles with rich fabrics and intricate embellishments. Known for its high-impact style, Kalki remains a go-to brand for weddings and grand occasions where dramatic fashion takes centre stage.

The Loom

The Loom focuses on elevated basics crafted in delicate fabrics, natural textures, and timeless silhouettes. The brand appeals to those who appreciate artisanal quality, understated design, and pieces that feel both purposeful and beautifully made.

Ritu Kumar

Ritu Kumar is one of India’s iconic fashion houses, revered for bringing Indian crafts and motifs to the global stage. The brand’s ethnic wear collection showcases a rich interplay of traditional motifs and elegant draping. Heavily inspired by India’s cultural lexicon, Ritu Kumar has long been a touchstone for Indian ethnic fashion.

Meena Bazaar

Meena Bazaar is a well-established destination for weddings and ethic wear. The brand combines vibrant styles with accessible pricing, serving shoppers who are looking for ethnic wear with a joyful flair.