🎧 The 99% Failure Rate: How Advanced Social Listening Redefines Marketing and Public Safety Standards
In the volatile, data-rich landscape of North America, having a digital strategy that relies merely on surface-level social media activity is a recipe for irrelevance—or, in critical situations, disaster. The vast majority—an estimated 99% of marketing agencies—fall into this trap. They engage only in social media monitoring: tracking direct mentions, counting likes, and reporting basic…
