Google Search Console Adds 2025 Branded Query Filters and Custom Annotations to Help Sites Track Performance More Precisely
Google has rolled out two major upgrades to Search Console in late 2025. The first adds an AI-powered filter to separate “branded” queries from “non-branded” traffic. The second introduces custom annotations for performance charts, giving site owners a clearer way to log changes and interpret trends. These updates mark a shift toward more precise analytics…
