The Rise of Micro-Influencers & Community Branding: What Influize Sees Coming
In the past decade, influencer marketing has grown from a side experiment to a core strategy for brands worldwide. But the space is evolving quickly, and big celebrity endorsements are no longer the only way to reach audiences. Instead, micro-influencers—creators with smaller but highly engaged followings—are taking the spotlight. Their strength lies in trust, authenticity,…
