How to Decide Between Private Label and Custom Formulation with Your Cosmetic Manufacturer
When working with a cosmetic manufacturer, skincare brands face a big decision: private label or custom formulation? This choice is important in shaping your brand’s identity, market positioning, and future success. While private label offers quick and cost-effective solutions, custom formulations allow for more creativity and exclusivity. In this post, we’ll guide you through the decision-making process to help you…