One Stitch at a Time: How a Trip to Jordan Reshaped Yara Alul’s Understanding of Craft, Dignity, and Heritage
When Yara Alul boarded her flight to Jordan, she expected spreadsheets, production schedules, and sample reviews. The UrbanPal founder had planned a practical field visit—one focused on logistics and timelines. What she did not anticipate was returning home changed. In Jordan, Alul encountered a world rarely visible to consumers scrolling past embroidered gowns and ornate…
