I’ve Sold Pre-Owned Rolex Watches for 25 Years. Here’s What I Know About Buying Them as Investments.
The question started coming in around 2015. Not from watch collectors — from people who’d never worn a Rolex in their life. Financial advisors, real estate investors, a few hedge fund guys. They wanted to know if the secondary market premium on certain references was sustainable, whether buying pre-owned made sense as a store of…