City Owl Press Introduces Enhanced Reader Perks Through Influencer Program Expansion
9 August 2025 – New York, NY – In response to a surge in reader engagement and demand for early-access content, City Owl Press has officially expanded its Influencer Program, offering enhanced perks tailored to its growing community of book lovers across platforms like BookTok, Bookstagram, and BookTube.
Since launching the initiative in June 2025, City Owl Press has seen a marked increase in ARC requests and reader-driven content surrounding its upcoming releases. The expansion marks a strategic step forward in deepening relationships with influencers, reviewers, and passionate genre fiction readers who thrive on early access, collectible editions, and immersive book promotions.
“We’re excited to see how enthusiastically the literary community has embraced our Influencer Program,” said Yelena Casale, Co-Founder and Chief Marketing Officer of City Owl Press. “This expansion allows us to offer even more value to our influencers while amplifying the reach of our incredible authors.”
What’s New in the Influencer Program Expansion
The expanded program introduces tiered engagement levels, exclusive reader rewards, and community access designed to reflect the publisher’s commitment to a reader-first strategy. These enhancements directly align with the publisher’s focus on romance, fantasy, paranormal, and speculative fiction, genres that have seen a sharp rise in popularity across social platforms.
Key Perks for Influencers Now Include:
- Priority Access to ARCs: Influencers will be among the first to receive digital and paperback Advance Reader Copies (ARCs) of upcoming titles from City Owl Press.
- Exclusive Editions & Cover Reveals: Access to limited edition hardcovers and early participation in cover reveal campaigns.
- Giveaways & Discount Codes: Personalized codes for followers and access to promotional materials for higher visibility.
- Author Q&As & Virtual Events: Opportunities to connect directly with authors through virtual launch parties, live Q&A sessions, and collaborative content.
- Recognition & Features: Top contributors may be featured on the City Owl Press website, blog, or social media platforms.
The publisher continues to emphasize diversity and inclusivity within the program, aiming to collaborate with voices from a wide range of backgrounds and communities. Participation is open to book bloggers, TikTok creators, Instagram reviewers, and other online content creators passionate about genre fiction.
Strategic Impact in a Changing Industry
As digital communities become central to book discovery, boutique publishers like City Owl Press are uniquely positioned to respond with agility. With its digital-first hybrid model, the press has already seen success in tapping niche reader segments that larger publishers often overlook. The expanded Influencer Program serves as both a marketing accelerator and a community-building tool, offering measurable impact on pre-release buzz, reader reviews, and organic social reach.
This move aligns with broader publishing trends, where early reader access and community validation are increasingly vital for book launches, especially in romance and fantasy, where social proof often drives sales.
Apply to Join the Program
Content creators and reviewers can apply to the program through City Owl Press’s official website. Applicants are encouraged to highlight their platform(s), engagement stats, and genre preferences. The press is currently accepting applications on a rolling basis for both U.S. and international participants.
đŸ”— Apply here: https://cityowlpress.com/pages/city-owl-press-influencer-program
About City Owl Press
Founded by authors Tina Moss and Yelena Casale, City Owl Press is an author-forward, full-service hybrid publisher that specializes in romance, fantasy, paranormal, and speculative fiction. The press champions bold storytelling and innovative publishing strategies that support creative freedom, editorial excellence, and global reader engagement. Learn more at https://cityowlpress.com.
