The SaaS market is expected to reach a whopping $232 billion by the end of 2024 (Statista). Moreover, forecasts depict that the US SaaS market will grow to $225 billion by the end of 2025 (Market Splash) — a full 100% growth since 2020. But what is driving this growth?
For 57% of SaaS companies (Gitnux), it is content creation. A content strategy that guides your marketing efforts in the right direction is paramount in this digital age. However, 63% of SaaS businesses don’t have a documented content strategy (Content Marketing Institute).
Realizing this large gap, Eightburst Marketing launched its full-service SaaS content services powered by expert knowledge and tried-and-true strategies. Eightburst specializes in comprehending the particular needs of your SaaS company and engineering compelling narratives tailored to your digital landscape that turn curious clicks into committed customers.
An Overview of Eightburst Marketing
Aju Neeraj and Gaurav Sharma co-founded Eightburst, a B2B SaaS marketing agency, in 2023 with the goal of revolutionizing SaaS marketing by substituting conventional methodologies with cutting-edge strategies.
When it comes to content strategy, “we saw a gap in how SaaS companies approached marketing strategy and decided to fill that gap with tactics that not only drive growth but also sustain it,” says Aju Neeraj, Co-founder & CEO of Eightburst.
Generating Results via the T2D3 Playbook
The business model at Eightburst is governed by the T2D3 playbook, which suggests tripling your SaaS revenue over the first two consecutive years and doubling it in the following three years.
“T2D3 forms the crux of strategic planning at Eightburst. We customize it to every client’s unique requirements, thus, ensuring that their growth trajectory is fast and sustainable in the long run,” adds Gaurav Sharma, Co-founder & CFO of Eightburst.
How Does Eightburst’s Content Marketing Fuel Your Sales Pipeline?
Targeted Content Strategies: Eightburst performs in-depth research into consumer behaviour and statistics to learn what motivates your audience and then carefully curates a strategy to specifically target the types of customers you want as clients.
Customer-Centric Content: The team maps out the entire customer journey from awareness to conversion to identify each touchpoint in the funnel and strategically places content in a way that gently guides your prospects toward making a purchase decision.
Maximized Organic Reach: Eightburst’s expertise lies in meeting the unique needs and browsing behaviors of your target audience, that leads to high-intent organic traffic for your website, which generates more qualified leads and conversions.
Use of Cutting-Edge SEO Tactics: Eightburst employs the most recent SEO techniques to make sure your content appears for the appropriate keywords. This involves combining technical SEO with on-page optimization to increase your SaaS brand’s exposure.
Social Proof: Eightburst also integrates user-generated content, case studies, and customer stories in your social media marketing initiatives to build trust and increase the credibility of your SaaS business.
Data-Driven Content Updates: The team further keeps an eye on how the content strategy is performing and keeps updating the content to align with the latest marketing trends, technical advancements, and search engine algorithms to boost your SaaS conversions by 10x.
Why Choose the Eightburst Team?
Eightburst is an industry-leading SaaS content marketing agency, all thanks to its diverse team of expert professionals, hailing from the best global firms and imbued with an entrepreneurial spirit built on strong marketing foundations.
This is what they bring to the table —
- Exposure to a global talent pool and cost-effective scalability to drive agility
- Latest strategies and a real-time dashboard that simplifies client oversight
- Expertise in a breadth of content types to meet all needs and keep you ahead of trends
- Long-term content focus with a single accountability point to maintain consistency
What is Eightburst’s Content Creation Process?
Gathering Insights: Prior to creating your strategy, Eightburst thoroughly researches your brand, market trends, industry space, and target audience demographics.
Strategic Brainstorming: Equipped with valuable insights, the content team gets together in a creative huddle to generate innovative ideas for content.
Content Strategy: Eightburst then designs your content architecture that highlights the types, formats, and distribution channels best suitable for your SaaS brand.
Narrative Direction: Our experienced writers and designers work together to incorporate these strategy components into gripping stories for your audience, all while ensuring that the content is interesting and consistent with your brand’s TOV, whether it’s a blog or a video script.
Quality Assurance: Once the content is created and before it goes live, Eightburst ensures that every piece of content is rigorously reviewed for correctness, relevancy, and search engine optimization, thus, publishing something perfect for your brand.
Performance Tracking: The Eightburst team further evaluates the efficacy of each live content piece regularly going forward. If a post is not performing well, we make data-driven modifications as necessary to make sure that the content drives lead generation and conversions.
Talk Content Strategy with Eightburst!
In the dynamic SaaS market, Eightburst envisions itself as a pioneer of inventive marketing techniques, which will be considered industry best practices in the future. Eightburst is not only assisting SaaS companies in expanding their portfolios, but they are also influencing how SaaS organizations will prosper in the digital era by comprehending and resolving the specific difficulties associated with SaaS marketing.
Book a complimentary intro call with the experts at Eightburst Marketing today and start crafting a data-backed expansion strategy optimized for your offerings, customers, and markets!