Inside Dmitriy Makarov’s GMG Mindset: The Balance of Discipline, Growth, and Biohacking

Dmitriy Makarov, a London-based entrepreneur, has built an international marketing agency on a personal philosophy he calls GMG – Grind, Mastery, Growth. With more than 100 employees and an impressive client list that includes BMW, Nivea, Intel, Domino’s, Durex, Kyivstar, and Hugo, Makarov’s approach combines relentless discipline with forward-thinking biohacking strategies to fuel both his business and his personal performance.

GMG mindset

At the heart of his journey is the GMG mindset. As he puts it, “Grind stands for constant work on yourself, your skills, your business. From first freelance projects to running an agency, every step came from persistence.” Beginning his career with self-taught expertise in esports and digital marketing, he steadily built his reputation through projects in influencer campaigns, content production, and performance marketing. For him, GMG is not just a concept, it is the backbone of his life and career.

Mastery, the second pillar of his philosophy, is about honing skills and understanding people. In his words, it means “developing expertise in marketing, analytics and management” while creating a framework that keeps both strategy and execution sharp. The final element, Growth, ties it all together, moving from individual achievement to scaling a business and nurturing a global team.

Biohacking as a key to form an ideal performer

A key part of Dmitriy Makarov’s system is biohacking, an approach more commonly linked with elite athletes than with entrepreneurs. But he believes the principles apply equally to business leaders. “The ideal performer, be it a sportsperson or an employee, is not a robot with a regimen, but someone with a smart balance between workload, recovery and personal needs,” he explains. For him, biohacking is not about extreme practices, it is about creating a disciplined, adaptable lifestyle.

That lifestyle includes a structured routine built around balance and recovery. Morning and evening rituals without gadgets help him cut down on information overload, while a diet based on whole foods and minimal sugar fuels consistent energy. Regular workouts serve as both a stress release and a way to stay physically resilient. As he says, “In the end, biohacking is not about controlling every second. It is about an internal ecosystem with room for rest and flexibility, but also internal discipline that keeps you focused.”

Supplements also play a role, though Dmitriy Makarov stresses they are never a substitute for fundamentals. He has experimented with intermittent fasting in a 16:8 format and various supplements, but he is quick to caution others against overestimating their benefits. “Any supplement is just a tool, not a replacement for sleep, nutrition, recovery and balanced workload,” the entrepreneur notes.

Technology, too, supports his method. He uses wearable devices such as Whoop to track data like heart rate variability, sleep quality, and strain levels. These tools provide actionable insights into how his body responds to workload and stress, helping him prevent burnout. As he puts it, “The device adapts its recommendations to you; it is not just stats but a personal algorithm.”

Blending mindset and health strategy

For Dmitriy Makarov, success is the result of a blending mindset and health strategy. His GMG philosophy provides structure for his career, while biohacking adds a personal layer of discipline and adaptability. Together, they form a blueprint that transforms persistence and self-education into a thriving international business.

Ultimately, Makarov’s story shows that high-level performance is not just about working harder, it is about working smarter, maintaining balance, and constantly evolving. As Makarov’s GMG framework continues to guide his path, it offers a model for entrepreneurs who want to push boundaries without sacrificing long-term sustainability.