GBI Costa Rica’s UpPura Initiative: Sustainable Luxury for Pura Pora Cartago, Costa Rica

Travel today is all about being kind to the planet, and GBI Costa Rica is spearheading this effort through its UpPura project. At the heart of this initiative, there is one particular hot spring known as Pura Pora that once lay in obscurity. Pura Pora, a place in GBI Costa Rica that has been considered as the “Fountain of Youth” during the 19th century, is where rich travelers used to come to rest and heal. UpPura brings this special place back to life by merging luxury with environmental care.

eco-friendly resort.

Years ago, Pura Pora was once a beautiful hotel called Bella Vista, opened in 1885, and utilized by those wishing to enjoy the healing properties of thermal baths. However, after the 1910 earthquake, the hotel was left in ruins and abandoned, and Pura Pora was forgotten until today, when Avraham Kotlitzky and GBI Costa Rica are bringing it back to life to enjoy nature, relaxation, and the luxury of staying in this 

We want to build a place that is good for both people and the planet,” says Chen Noiman, co-founder of GBI Costa Rica. “Pura Pora will offer a top-level wellness experience while setting new standards for sustainable travel.”

 A Luxury Retreat That Cares for the Earth

Unlike other resort packages, Pura Pora comes with nature-considerate structures. In other words, through the UpPura project, everything was well built so it would still cater to nature at its finest as well as still provide luxury at its finest form. 

Here are some key attractions:

Natural spring pools made out of mineral-rich healing waters  

Ecofriendly luxury villas that use an approach that looks after nature.

Hydrotherapy and wellness using advanced techniques found in spas

✅ Hot spring-fed thermal baths, offering the natural healing benefits of mineral-rich waters

✅ Eco-conscious luxury villas, blending modern design with sustainability

✅ Hydrotherapy and wellness treatments, integrating cutting-edge spa technology

✅ Farm-to-table dining experiences, featuring locally sourced, organic ingredients

✅ Renewable energy systems, reducing the resort’s carbon footprint

With an emphasis on climate change, GBI Costa Rica is proving that luxury travel can be luxurious and responsible at the same time.

UpPura: A Vision for the Future of Sustainable Travel

GBI Costa Rica will be hosting the UpPura Conference, an open event to investors, eco-conscious travelers, and wellness practitioners. During the conference, the visitor will learn about the opportunities to:

✅ Invest in sustainable luxury resorts. 

✅They can experience Pura Pora’s rejuvenating hot springs and wellness treatments.

 ✅ Network with pioneers in eco-tourism, wellness, and hospitality

As traveling moves towards more sustainable experiences, UpPura offers the opportunity to be part of something really special in Costa Rica.

Pura Pora: The Future of Responsible Tourism

By restoring history, embracing wellness, and promoting sustainable luxury, GBI Costa Rica is turning Pura Pora into a destination for comfort-seekers who also care about the environment. This is not just another resort—it’s a movement toward travel that gives back to nature.

For travelers, wellness lovers, and investors looking to be part of a groundbreaking project, Pura Pora and UpPura provide a unique opportunity to enjoy the future of eco-friendly luxury.