Gudalii Baguette Timepieces Are Becoming the Next $10M Status Symbol — and the World Is Watching

LOS ANGELES, CA — The luxury world is shifting, and leading that transformation is the Gudalii Baguette Collection—a line of ultra-rare, fully bespoke timepieces now on the verge of reaching $10 million per unit. What began as a high-concept watch brand has now evolved into a cultural and financial phenomenon.

After the recent $8.55 million sale of the Gudalii Baguette Verde Bluastro on Timetrader.app, collectors, analysts, and tastemakers are all asking the same question: How high can these go? The answer, according to insiders, may be well beyond the $10M mark.

The momentum isn’t accidental.

Each Baguette timepiece is a 1-of-1 creation—engineered with extreme precision and detailed to the individual specifications of the buyer. From sapphire crystal cases and natural marble inlays, to tourbillon movements, diamonds, and rare gemstones, these aren’t just timepieces—they’re portable, functional masterpieces.

At the heart of this rise is James Lee Hardman Jr., the designer and founder of Gudalii, whose strategy has fused brand storytelling, scarcity economics, and cultural placement to transform Gudalii from an emerging name into a future generational brand.

“The Baguette collection was built as a legacy—objects of permanence,” said Hardman Jr. “They’re not just bought. They’re commissioned. Each one is the only one.”

Gudalii has redefined luxury by skipping the middle ground entirely—launching directly into the ultra-luxury asset space, where collectibility, social influence, and wealth preservation all collide. The pieces aren’t merely being worn—they’re being held, insured, traded, and even displayed as modern heirlooms.

Social media buzz around Gudalii continues to rise, with high-profile collectors, stylists, and cultural influencers increasingly seen referencing the brand. The Verde Bluastro’s record-breaking sale has already driven demand for upcoming custom builds, with whispers that one future commission has already been offered at $9.7 million before completion.

With only 25 Baguette units to ever exist, the rarity is built-in. But the real power lies in how Gudalii has positioned itself—not just as a watchmaker, but as a cultural architect of a new generation of luxury.

About Gudalii

Founded by James Lee Hardman Jr., Gudalii is a design-forward luxury timepiece house focused on creating 1-of-1 masterpieces that blend art, engineering, and investment value. Each piece is custom-built as a wearable asset, designed to last beyond lifetimes.