How ANTA Sports Achieved a 200% Conversion Lift Using Visboom’s AI Virtual Try On Technology

SINGAPORE, Oct. 25——The future of brick-and-mortar retail is digital. ANTA, a top sportswear brand, is speeding up its digital change. Its aim is simple: help shoppers see how clothes fit without going into a fitting room.

For years, offline retail has suffered from a lack of personalization. Traditional model photos on store posters often don’t show real body diversity. This can make consumers hesitate and lead to lost sales. ANTA teamed up with AI visual platform Visboom. Together, they created high-quality AI clothes changer visuals for offline retail displays.

The results of this pilot have been significant. ANTA improved conversion rates for new arrivals by 200%. They did this by replacing static images with AI-generated virtual try on. This marks a new era for the “Smart Store.”

The Challenge – Why ANTA Needed AI Visuals

In the competitive world of athletic apparel, fit is everything. In offline retail, ANTA faced a common problem. Standard displays usually feature only one mannequin or a fixed supermodel poster. This imagery doesn’t represent the wide range of real shoppers walking through the door.

When customers can’t see how a compression shirt or running jacket fits their body type, they feel unsure. They skip trying the item on because the fitting room line is too long, or they simply walk away. ANTA identified this “imagination gap” as a key drop-off point in the sales funnel.

They wanted a virtual try-on for in-store digital signage. It should show the same product on different ages, heights, and body shapes right away. Visboom’s digital try-on image generation was just right for this need. It offers consistent and realistic apparel visuals. Traditional photography can’t reach this scale.

How the Technology Delivered the Experience

Visboom built a complete content workflow for ANTA’s new clothing collection. The main part of this solution was adding AI clothes changer models to “Smart Fitting Mirrors.” These mirrors are placed in key spots around the store.

These mirrors need to display clear, photo-realistic images. This is different from mobile AR apps, which often look cartoony. It helps match the store’s premium atmosphere. Visboom allowed virtual try-on images for kids, teens, adults, and different body types. This covers ANTA’s wide range of customers.

The technology effectively removes the friction of physical changing rooms. With just three intuitive steps, shoppers can instantly see how the outfit looks on them:

1. Recognition: The shopper stands in front of the fitting mirror. Sensors automatically recognize their basic body shape and gender.
2. Selection: The shopper looks through the digital catalog on the touchscreen. They pick their chosen clothing.
3. Generation: The fitting mirror quickly shows an image of a model. This model matches the shopper’s body type and wears the selected outfit. It eliminates the need to undress or wait in line, providing instant gratification.

What the Customer Experience Looked Like

The deployment transformed the passive shopping experience into an interactive one. Inside the store, customers are greeted by screens showing rotating virtual fit previews. Instead of just seeing one jacket on one model, they see it on different people. They see how it looks on a tall athlete, a petite runner, or a teenager.

Shoppers can easily tap the screen to pick a model that matches their size. They’ll see an instant try-on preview. The virtual mirror lets you try on men’s wear, women’s wear, and kids’ clothing. Parents often hesitate to take their kids into changing rooms.

Crucially, this technology bridged the gap between inventory and display. Even if a size is out of stock, customers can still see the item “worn” online. They know if the style works for them. This helps them choose home delivery instead of leaving empty-handed. This reduces uncertainty and lowers the barrier to purchase. The entire shopping journey becomes smoother, faster, and more intuitive.

The Business Impact

The quantitative results of the partnership were striking. After ANTA launched Visboom’s virtual try on, customer behavior in the store changed a lot.

Shoppers spent more time looking at new arrivals on screens than on posters. They browsed more styles per session and showed stronger purchase intent. Customers who saw try-on results that fit their shape bought faster and felt more confident.

Data from the pilot program shows that engagement rose significantly. New arrivals who saw Visboom’s visuals had a 200% higher conversion rate than those who didn’t.

Conclusion

ANTA and Visboom’s success shows a big trend: Virtual try-on tech is key for digital change in stores.

Visboom Image Upscaler and Virtual Try On help brands create content faster. They cut costs in visual merchandising and speed up prep for new launches. As virtual try-on becomes more common in retail, the ability to deliver engaging, personalized, and inclusive shopping experiences will define the next era of brick-and-mortar growth. Brands that don’t use these AI tools may fall behind. They’ll look like static mannequins in a digital world.