How to launch advertising campaigns on Instagram?

Defining the target audience, choosing creativity

First, you need to decide on the target audience for your offer. Many webmasters take into account general indicators such as GEO, demographic characteristics, lifestyle, and financial solvency. This approach is not entirely correct; it is wiser to start from the needs of customers.

To determine your target audience, answer the following simple questions:

1. What exactly are you selling?
2. Who might be interested in your product?
3. Where and when will it be purchased?
4. What motivates customers to buy your product or service?

By working with similar offers in the same vertical, you will quickly begin to identify the approximate profile of your target customers and understand their desires and needs. You will also be able to get tips from the affiliate program itself, which will provide you with recommendations on how to proceed to ensure maximum effectiveness.

After selecting an offer and affiliate program and determining your audience, start preparing creative content for the products you plan to promote. It is essential to prepare high-quality creative content. Instagram features a wide variety of photos, so customers of this platform are accustomed to high-quality, attractive content. The texts posted here should be concise, as Instagram users are reluctant to read long posts. Write concisely, succinctly, and interestingly. Such materials will make visitors want to go to the landing page. For the feed, it is best to use creatives in 1080×1080 format, and for stories – 1920×1080.

The following methods of presenting creatives can be used on Instagram:

• recommendatory. In this case, the creativity is not presented directly, but in a veiled manner, as a recommendation from a person who is authoritative among the selected audience;
• native. Hidden advertising. evoking emotions in the audience and arousing their interest to a greater extent than usual;
• direct. Such ads usually contain flashy creativity describing the advantages of the product, its limited availability (discount until a certain date, promotion, etc.), and a direct call to action.

To find the best creativity, create several options with different approaches and choose the one that proves to be the most effective in practice.

Working with landing pages

Before you start affiliate marketing, you should prepare suitable landing pages. First of all, set up the account you will be using. Make your profile look active and post a description of the offer.

The header should contain a link that users can click to go to the landing page of the offer you are promoting. Here you should also place a description of your advertising offer, which should be concise and clear so that visitors immediately get an idea of the essence of the product you are promoting and its main advantages.

A few useful tips before launching advertising campaigns

1. Before submitting an advertisement for moderation, which usually takes from one hour to a day, check it carefully;
2. To encourage visitors to become your subscribers, post up to ten interesting posts;
3. When conducting an advertising campaign, try to work with a wide audience;
4. Set restrictions only based on the geography, age, and gender of potential customers;
5. For in-depth traffic analysis, use trackers;
6. Use Facebook’s internal analytics systems to work with data.