It seems like every few years, a new social media giant emerges. Right now, the current behemoth is TikTok. Whether you are a business looking for new growth, a celebrity wanting to entertain your fans, or simply somebody with a lot to say, TikTok is the perfect social media platform.
TikTok is all about short videos and like other social media channels, people can like your content. If you are desperate to get a head start on collecting followers, you can get real TikTok likes, both through organic growth and through purchase.
Starting from the basics: What is TikTok?
If you are new to TikTok, here is some basic information to be aware of. The more you know about TikTok, the easier it will be to create those all-important viral videos. The social platform is simpler to use than you may think and people of all ages are now getting involved with it.
Number of TikTok accounts
TikTok has skyrocketed in popularity since its inception in 2016. Currently, there are over 900 million users worldwide and it is on track to grow even more in the future years.
What’s more, TikTok is extremely popular with younger people. This is a great platform if you are trying to grow your brand with younger people who have disposable incomes.
TikTok is a social media platform that uses only videos. Unlike Instagram, Facebook, or Twitter, which allows you to share different media, TikTok is only videos.
While TikTok content used to be shorter in length, recent changes allow you to upload videos that are up to 10 minutes in length. They also need to be at least 3 seconds long.
While the longer format allows you to have more creative control, just note that longer videos do not always translate to more views. In fact, shorter videos, that are only one to two minutes long, often have more views as people have busy lives and don’t want to commit to watching long videos.
It would seem like nothing can stop TikTok right now. However, it is not without controversy.
There is a great worry by international governments regarding privacy concerns. In fact, many government agencies have banned the app by employees.
However, as of now, there is nothing restricting ordinary people from using TikTok. With such a global presence, TikTok is here to stay.
What Content do people like to watch on TikTok
With billions of TikTok videos, knowing where to start can be overwhelming. Luckily, the majority of popular TikTok videos can be grouped into the following categories.
Entertainment Videos and Movie Reviews
Whether you’re a celebrity or just somebody who likes to entertain, TikTok is the platform that can give you a voice. From stand-up to skits to vocal performances, you can showcase your skills through these short videos.
There is no shortage of movie and TV options, so to narrow down those choices, many people turn to TikTok for reviews. In just one minute you can tell if a TV show or movie will be worth your time. Bonus points if the movie reviews are more interesting than the original content.
Challenges and Silly Dances
One of the more interesting trends that has come out of TikTok are challenges. These can appear almost out of nowhere but quickly become viral.
Just know that if you want to participate in a TikTok challenge, you exercise good choices. Unfortunately, teenagers can be easily influenced by TikTok challenges, and not all of them are healthy or positive.
Another fun trend is silly dances. By using trending songs, you can create engaging videos that are simply fun to watch. Most TikTok followers watch these dance videos at night when they are tired, so keep them light and engaging.
Fitness and Sports
Fitness is now a standard for most people. While some people are happy to head to the gym, others prefer the comfort of at-home activities.
TikTok content that focuses on fitness and health can inspire you to change your routine and foster healthy habits. You can learn new strength training routines, engage in stretching activities, and just generally be more aware of how to stay healthy.
Before the Internet, it was incredibly hard to know how to fix anything in your home. You had to hope that somebody in your family or immediate network of friends had this knowledge.
With the Internet and TikTok videos, you can find helpful tips that allow you to fix just about anything in your home. Now, you can spend the weekend tackling all those tasks that you’ve been putting off.
Beauty and Fashion
The beauty scene has exploded thanks to short videos on TikTok and other platforms. Now, you can see in real-time how effective different products are.
Celebrities and beauty influencers are more than happy to share the products they use and the techniques they swear by. It’s also great to see that not everything requires a ton of effort.
Finally, almost no one is immune from the pursuit to improve their lives. A short TikTok video can give you just the right amount of motivation and inspiration.
From daily affirmations to daily routines that increase productivity, there is no shortage of TikTok videos that will help you become a better version of yourself.
If you have a compelling story, be sure to share it. Create videos that showcase your life’s adversities and how you overcame them. Viral success can happen because of your own success in life.
Tips for Creating Viral TikTok Videos
Ready to go viral on TikTok? Here are some simple but effective ways to create content that will hopefully turn into a viral video.
Have a Target Audience
One easy way to go viral on TikTok is to start with a target audience. It can be tempting to try to reach all 900 million users but the more effective path is to create content that a niche audience will enjoy. They will then be more likely to share that content with other like-minded people.
There are hundreds of millions of TikTok users, so simply start with a subject that you are passionate about. Then, trust that there are millions more people with similar interests.
To help you understand if you have reached your target audience, pay attention to the watch time of your videos on your page. If people are watching the entire time, it means they are engaged. If they stop watching after just a few seconds, it means they are bored or not interested.
Look Toward a Wider Audience
After you have your target audience, you can then look for a wider audience. If you have a popular TikTok channel, tapping into more viewers will happen organically.
This is because your followers will share your video content with other TikTok users, many of whom won’t identify with your target audience.
Once you notice your follower count increasing, you can start to create more TikTok content that relates to a broader audience.
Understand Latest Trends
TikTok content can go viral quickly, so it’s important you are aware of all the latest trends. This includes both content and trending music. If you can include trending audio tracks in your videos, you can reach more people.
Just don’t focus too much on what is trending as this can make your content seem unoriginal. Stick to your message subject but make sure it is interesting, relevant, and unique.
Once you know about a trend, you can create a response video. This is where you pick up a challenge and respond to it, in your own way.
Use Relevant Hashtags
Hashtags allow people to search for one topic. It also helps TikTok’s algorithm share relevant content with other TikTok users.
Always include two to five hashtags when posting TikTok content. These should be a mixture of popular hashtags as well as more specific ones. Try to avoid generic hashtags as this won’t narrow your audience’s focus enough.
You can also pay attention to if there is a current hashtag challenge. Then, you can tag your videos accordingly.
Do your Research
If you’re stuck on what TikTok videos you should create, don’t despair. The easiest path is to do your research. Start by knowing your TikTok audience. You can do this by connecting with the larger TikTok community as well as other creators.
While the goal isn’t to mimic what popular creators do, you can certainly draw inspiration from them. See what they post about and what videos get reactions. When you watch other videos, you can see what the current TikTok trends are. This will help you create viral videos.
Tips for Growing Your TikTok Account
The more people who subscribe to your TikTok account, the better the chance that your content will become viral. To help you increase your followers and achieve viral success, here are some simple tips.
Post Frequently and Post Regularly
Most TikTok users scroll through their feeds at least once a day. They want to see original content from their accounts or else they will get bored or lose interest.
If you are just starting on TikTok, it can help to have a list of video ideas already on hand. This way, you can take the pressure off from having to create something from scratch every day.
You should also keep a list, either on paper or digitally, of content ideas. The goal is to always have ideas forming in your head so that when it comes time to make a video, it isn’t too hard.
Try to post videos regularly. It can help to create a schedule so you know how many videos you need to create each week.
You can also pay attention to when people are most likely to access their TikTok account. Then, you can post at these peak times to ensure your content isn’t lost in the shuffle.
If you’re feeling too overwhelmed about what to post, create a theme for each day. For example, Mondays can be about motivation while Thursdays can be a throwback idea.
Provide High Quality Content
Yes, volume is important when creating content for TikTok but you also need to create quality content. If you merely slap together a quick video, no one will watch it, simply because there is so much competition that provides better content.
It’s okay if you have a few duds every now and again, so ease up on the pressure. TikTok is for amateur video makers who create content on their phones. It doesn’t always have to be authentic.
A few easy ways to create high quality content so you quickly go viral on TikTok is to have a decent smartphone. It doesn’t have to be the most state-of-the-art phone, but it should be only a year or two old.
You can also invest in a smartphone holder so that you don’t produce shaky videos. Even a simple ring light can provide proper lighting.
We hope that by taking in all this information, you will have viral video success. TikTok is a fun video platform to work with and while it may take a little while to get the hang of it, try to experiment with it and have it work for you.
The more video content you produce, the easier it will become. Start by creating the type of videos you enjoy watching and then keep honing the process so that other people become interested in your TikTok profile and videos.