Jason Riggs: The Future of Product Management Isn’t Faster — It’s Smarter
Jason Riggs has never been interested in chasing trends. “Everyone talks about speed,” he says. “But speed without direction just means you crash faster.”
Riggs is a longtime technology executive turned author whose new book, The MACH-10 PM: AI-Powered Product Management at Hypersonic Speed, has already landed at #1 New Release in Product Management and Business Technology Innovation on Amazon. It’s a field guide for the next era of leadership — one defined by artificial intelligence, exponential pace, and the humans trying to keep up with both.
But Riggs insists it’s not really a book about AI. It’s about us.
The Moment It Clicked
“I was leading teams that were doing everything right on paper,” he says. “More tools, more dashboards, more data. Yet we were still spinning in circles.”
That’s when the light went on. The problem wasn’t effort — it was leverage. “We were optimizing the wrong things,” Riggs says. “Everyone was working harder, but nobody was thinking faster.”
The MACH-10 PM was born out of that realization: that the future of product management would belong to the leaders who know how to out-leverage, not out-work.
What MACH-10 Really Means
MACH-10 is 7,600 miles per hour — the edge of hypersonic flight. For Riggs, it’s a metaphor for modern business. “The world doesn’t move linearly anymore. It jumps. If you’re using old frameworks, you’re already behind.”
His concept of “Speed with Soul” sits at the heart of the book. It’s about operating at extreme velocity without burning out the people doing the work. “AI isn’t the hero,” he says. “Clarity is. AI just helps you get there faster.”
How AI Changes the Game
Riggs describes AI as a mirror that exposes truth. “It won’t make bad leaders better,” he says. “It’ll just show everyone how bad they were faster.”
The best product managers, he argues, will be those who can pair machine intelligence with human judgment. “You can’t prompt your way into insight. You still have to think. The job now is to know when to trust the model and when to trust your gut.”
That blend of precision and instinct is what separates high performers from high output. One moves the company forward; the other just moves the mouse.
From the Boardroom to the Bookstore
Before becoming an author, Riggs spent years leading teams at major tech and enterprise firms, helping to modernize legacy systems and build AI-powered platforms for fast-moving industries.
“Every stop taught me a different kind of speed,” he says. “Consumer tech showed me how culture can outpace product. Enterprise tech showed me how structure can kill it. AI showed me how fast machines can learn — and how slow people can be to change.”
The book distills those lessons into a single framework for modern leadership. It’s half philosophy, half field guide, and all attitude.
The Real Message
Riggs doesn’t sugarcoat the AI revolution. “Most people are still approaching AI like it’s a novelty or a trick. It’s not. It’s the new electricity. And if you don’t adapt, you’ll be the candle.”
But he’s equally quick to remind readers that humanity is the multiplier. “Technology doesn’t innovate. People do. AI just clears the runway so you can finally take off.”
He calls The MACH-10 PM a wake-up call for product leaders who want to scale clarity, creativity, and conscience — not just code.
Building a Movement, Not a Brand
Since launch, Riggs has been expanding the MACH-10 ecosystem with toolkits, workshops, and a newsletter focused on helping leaders operationalize “Speed with Soul.” But he’s careful not to turn it into self-help theater.
“This isn’t about personal branding or being the ‘AI whisperer of the week,’” he says. “It’s about designing teams that can move at hypersonic speed without losing their humanity.”
The mission is simple: teach people how to go faster and care more.
On Leadership in the AI Era
Ask Riggs what separates good leaders from great ones, and he doesn’t hesitate. “Good leaders know what to build. Great ones know why. AI can tell you what. It will never tell you why.”
He pauses. “That’s where the soul comes in. The minute you outsource that, you stop leading.”
Where to Learn More
The MACH-10 PM: AI-Powered Product Management at Hypersonic Speed is available on Amazon in Kindle, paperback, and hardcover. For toolkits, frameworks, and upcoming workshops, visit mach10pm.com.
Riggs leaves readers with one final line that sums up his entire philosophy:
“Speed isn’t the enemy. Mindless speed is. Learn the difference, and you’ll never get left behind.”
Jason Riggs Author Bio
Jason Riggs is a technology executive and author of The MACH-10 PM: AI-Powered Product Management at Hypersonic Speed. He’s held leadership roles at GoPro, Qualcomm, and PAR Technology and now serves as Chief Commercial and Product Officer at Audivi AI.
Amazon Link: https://www.amazon.com/dp/B0FSP1Z1C4
MACH-10 PM Website: https://mach10pm.com/
