Joey Chandler of Certain Growth Solutions Expands Values-Based Coaching for Business Owners
Certain Growth Solutions has expanded its values-based coaching programs to help business owners navigate an increasingly AI-driven marketplace without losing clarity or direction. The expanded initiative, led by Joey Chandler, focuses on integrating personal values, revenue goals, and modern technology into a single working system.
As artificial intelligence tools become more common in small business operations, many entrepreneurs feel pressure to adopt new platforms and strategies without a clear filter for decision-making. According to Certain Growth Solutions, the challenge is not the technology itself but the lack of alignment behind how it is used.
Chandler teaches clients to include their core values, goals, and success drivers directly inside their AI custom instructions. When those elements are clearly defined, the responses generated by AI tools are more aligned with the individual’s priorities and business vision. Instead of producing generic suggestions, the output reinforces personal direction and increases the likelihood that ideas will be implemented.
“Combining your values, goals, and drivers for success with AI is a surefire combination for growth,” said Joey Chandler, Founder of Certain Growth Solutions.
Moving Beyond One-Time Value Workshops
Chandler emphasizes that values-based coaching is not a one-time workshop exercise. Many businesses define core values once and rarely revisit them. The expanded program centers on using values daily as a practical decision-making tool.
Entrepreneurs often start businesses to create income and freedom. When business strategy becomes disconnected from personal values, both profitability and enjoyment can suffer. Certain Growth Solutions works with clients to build systems that connect values directly to revenue planning, marketing strategy, and operational decisions.
The Alignment Engine System
At the center of the expanded coaching model is what Chandler calls the Alignment Engine, a six-question sequence designed to align values, goals, and daily action. Business owners are encouraged to test the framework by copying the questions into their preferred AI platform and exploring how consistent use over 90 days could impact clarity and execution.
The six questions are:
What can I celebrate about yesterday?
What did I learn from that?
What is my pressing goal?
What is the fear that comes up when I think of that goal?
What do my core values say to do? Create a list.
From that list, what action can I take today?
By following this sequence, entrepreneurs build the habit of replacing hesitation with value-driven action. The framework is designed to strengthen intrinsic motivation, increase confidence, and reduce overwhelm in both traditional and AI-assisted decision-making.
About Joey Chandler
Joey Chandler, born October 29, 1970, in Detroit, Michigan, is an American alignment coach and entrepreneur based in Reno, Nevada. A graduate of Whitman College, where he earned a degree in Politics in 1993, Chandler has built a career focused on helping business owners connect personal values to measurable growth. He is the founder of Certain Growth Solutions, as well as You Are Videos and Joey Chandler Photography. Over the course of his career, he has worked across coaching, creative media, and retail, including experience with Sports Basement. After rebuilding his own life and business following burnout, Chandler developed practical alignment systems designed to increase clarity, confidence, and consistent execution for entrepreneurs. His work centers on turning core values into daily actions that support revenue growth and long-term sustainability.
About Certain Growth Solutions
Certain Growth Solutions is a business coaching and alignment firm founded by Joey Chandler. The company helps entrepreneurs integrate core values, revenue goals, and daily execution into a structured system designed for sustainable growth. Through practical frameworks such as the Alignment Engine and Spark Word Method, Certain Growth Solutions supports business owners in building clarity, confidence, and consistent action. The firm’s approach focuses on turning personal values into measurable business results while reducing burnout and decision fatigue.
Learn More
Facebook: JoeyChandler70
LinkedIn: joeychandler70
X: joeychandler70