marvn.ai is pushing casino search beyond rankings with its new Discover feed
For more than two decades, people have relied on search engines to find casino information, then clicked through blogs, forums, and comparison sites to make sense of it all. Over the past two years, generative AI has changed those habits. Users increasingly expect direct answers, follow-up dialogue, and results tailored to real-world constraints like location, regulation, payment methods, and personal preferences.
In iGaming, that shift exposes a familiar problem. Traditional search can be noisy, incentive-driven, and hard to trust, while general-purpose AI chatbots can be too broad and sometimes unreliable without strong domain grounding. That gap is exactly where vertical AI search engines are starting to win: systems built to understand one domain deeply, using structured data and conversational interfaces to help people make better decisions.
One of the clearest early examples in online gambling is marvn.ai, Marlin Media’s AI-powered casino search engine. It is designed to help users discover casinos and bonuses through intent-driven conversation, not endless scrolling. And as of January 2026, marvn is taking the concept a step further.
A new milestone: marvn.ai launches Discover
On 12th January 2026, marvn.ai launched a brand-new Discover section, expanding beyond conversational search into a more proactive “news and knowledge hub” experience.
Think of Discover as the starting point for users who want to stay informed or explore a topic, even when they are not sure what to ask. Discover works by searching reputable sources and generating complete overviews of important casino topics and the latest news stories. After reading, users can ask marvn follow-up questions about the article, turning passive reading into interactive discovery.
Ionut Constantinescu, CEO of Marlin Media, described the intent clearly: the Discover section complements marvn’s conversational search capabilities, while the feed proactively suggests timely casino news and information and gives users a useful starting point when they do not know what to ask next.
Why iGaming is a perfect fit for vertical AI search
Online casino discovery is more complex than it looks. Two casinos can appear similar on the surface but differ meaningfully in ways that matter to players. At the same time, information changes quickly, and regulations vary by country.
This makes iGaming a strong stress test for search and discovery tools because it includes:
- Fast-changing data such as bonuses, wagering requirements, game availability, and payment methods
- Regional licensing and regulatory differences
- Hundreds of brands with similar marketing language but important operational differences
- Incentives that can distort rankings on affiliate-driven pages
- Users with specific constraints, like “Visa only,” “fast withdrawals,” “high withdrawal limits,” or “licensed in my country”
Traditional search often struggles here because it is built to rank webpages, not to resolve nuanced constraints. Many results are also shaped by commercial incentives, which can reduce trust. Meanwhile, general-purpose AI can be helpful for explanations, but it may be too generic for practical decisions unless it is anchored to accurate, domain-specific data.
Vertical AI search is designed to solve those problems by making the domain itself the product.
What makes marvn.ai different from generic AI or standard search
Vertical AI search tools generally combine three ingredients:
- A domain-specific database
- A conversational interface
- Personalized filtering based on user intent and constraints
marvn.ai reflects that pattern. Instead of pushing users toward long reviews or “top 10” lists, it is built to answer questions with structured, relevant information tailored to what the user actually asked. That means the interaction looks less like browsing and more like a dialogue.
A user can move from a broad question to a precise answer through follow-ups, for example:
- “Which casinos in my region support PayPal withdrawals?”
- “Show options with low wagering requirements.”
- “Filter for fast payouts and clear bonus terms.”
This is where vertical AI can outperform both classic search and generic chat because it is built for intent-rich questions, not keyword fragments.
Discover adds a second mode: from on-demand answers to guided exploration
Conversational search is powerful when users know what they want. But many users start with a different mindset. They want to learn, get oriented, or keep up with important developments. That is exactly what the Discover feed is designed to support.
Discover’s core promise is simple:
It scans reputable sources, compiles topic overviews and news summaries, and then lets users ask follow-up questions to go deeper.
That combination matters because it tackles two real friction points in casino information:
1) Too much information, too little clarity
Casino topics can be complicated. Regulations, game rules, bonus mechanics, and payment considerations often need clear explanation and context. A generated overview can unify the basics in one place, and the follow-up chat lets users clarify anything confusing without leaving the page.
2) News moves quickly, and context is hard to maintain
In iGaming, updates can affect what is safe, available, or relevant for players. Discover’s job is to give users a curated entry point into what is happening now, plus the ability to ask questions that connect the news to their situation.
In short, Discover shifts marvn from a tool that only responds to queries into a tool that also helps users discover what they should care about.
Key features of marvn Discover
According to the launch information, Discover includes:
- Scans reputable sources to compile comprehensive topic overviews
- Covers core casino topics and the latest news
- Allows follow-up questions on the article you just read
marvn Discover is available now, free to use, and does not require an account to ask follow-up questions. If users do create an account, they can save chats for later.
Why this approach can rebuild trust in casino discovery
Trust is the central challenge in online casino discovery. Users have learned to be skeptical of rankings that are influenced by ads or affiliate incentives. They also want specificity, not generic advice.
marvn.ai’s overall positioning points to a different trust model, built around:
- Structure over rankings: answering based on constraints rather than pushing a one-size-fits-all list
- Dialogue over scrolling: letting users refine what they want through follow-up questions
- Information over persuasion: emphasizing knowledge, clarity, and context
Discover strengthens that trust strategy by anchoring learning and updates in reputable sources, then letting users interrogate the summary with their own questions.
About Marlin Media and the bigger strategy
Marvn.ai sits within a broader company strategy at Marlin Media, a lead-generation company focused on building global brands that casino players can trust and rely on. Marlin Media’s portfolio includes expert-led publisher sites such as FiebreDeCasino.com and GorąceKasyna.com, which aim to become go-to resources in their respective markets. marvn.ai complements that publisher strategy by addressing changing search behaviors with an AI-first discovery experience.
The takeaway: casino search is becoming vertical, interactive, and proactive
The rise of vertical AI engines signals an important shift in how people will discover information in complex domains. In iGaming, users do not want more content. They want the right information, fitted to their constraints, and presented in a way that is easy to validate and explore.
marvn.ai’s conversational casino search engine already reflects that direction. With the launch of Discover, it adds a second layer: a proactive feed that helps users learn, stay current, and find better questions to ask.
If the future of search is conversational, the future of casino discovery may be vertical.
