Matteo Cuppari Sets New Standards in the World of Luxury Cars and Lifestyle
Italian entrepreneur Matteo Cuppari has become one of the most influential names in Dubai’s luxury automotive and lifestyle sector. Known for his forward-thinking leadership and commitment to excellence, Cuppari is redefining what premium mobility means in a city synonymous with opulence and innovation. As the founder of Luxcar, a leading high-end mobility company, he has introduced a new benchmark of sophistication and customer-centric service in the world of supercar rentals and bespoke VIP experiences.
Before making his mark in Dubai, Cuppari laid the foundation of his entrepreneurial career in Italy’s real estate market. Together with his brother Marco, he transformed undervalued properties into thriving investments, successfully developing a portfolio of more than ten projects. This early venture not only demonstrated his business acumen but also helped him master the art of recognizing opportunity—skills that would later fuel his success on an international scale.
With a deep understanding of market trends and client expectations, Cuppari transitioned from real estate to lifestyle and luxury services, bringing the same strategic precision and passion for detail that defined his earlier ventures. His growing expertise soon led him to Dubai — a city where ambition meets innovation — and where his vision for Luxcar was born.
Founded under Cuppari’s direction, Luxcar has emerged as a premier luxury mobility brand serving elite clientele in the UAE and beyond. The company offers far more than just supercar rentals — it provides tailor-made experiences designed around comfort, privacy, and prestige. From private airport transfers and personal chauffeurs to yacht charters, helicopter tours, and full concierge services, Luxcar has built a reputation for delivering excellence with every detail meticulously planned.
During Expo 2021/22 Dubai, Luxcar experienced a major expansion, handling an influx of international visitors and forming partnerships linked to Formula 1 sponsorships. This period marked a turning point for the company, positioning it as one of the most trusted and recognizable names in luxury mobility. Under Cuppari’s leadership, Luxcar became a symbol of reliability, discretion, and innovation — values that continue to shape its success today.
Cuppari’s philosophy is simple yet powerful: “Luxury isn’t only about what you drive — it’s about how you feel while experiencing it,” he explained. “At Luxcar, we build that experience from the ground up — from the moment a client makes a call to the second the keys are handed over.”
Beyond luxury transportation, Matteo Cuppari has also ventured into cryptocurrency and digital investments, showcasing his adaptability and interest in emerging technologies. His forward-looking approach to business reflects a deep understanding of global trends and the evolving intersection of technology, finance, and lifestyle.
Looking ahead, Cuppari envisions expanding Luxcar’s footprint into new markets, exploring collaborations in Europe, and integrating smart technologies into luxury services. His goal is to make the Luxcar experience not just exclusive — but truly transformative.
About Matteo Cuppari
Matteo Cuppari was born on 5 September 1994 in Milan, Italy. His entrepreneurial journey began at 14 when he worked as a public relations promoter in Milan’s nightlife scene, an experience that shaped his communication skills and entrepreneurial spirit. After completing his studies, he lived in London, Madrid, and Barcelona, gaining international exposure before returning to Italy to develop a successful real estate business with his brother Marco. Today, he divides his time between Milan and Dubai, overseeing Luxcar’s global operations while pursuing ventures in digital investment and technology. Passionate, innovative, and driven, Cuppari continues to set new standards for luxury mobility and remains a model of modern entrepreneurship — proving that true success lies in both the experiences one creates and the legacy one leaves behind.