MessengerCo Honoured at ASEAN Procurement Innovation Summit & Awards 2026

ByBNW TEAM

Malaysian tech company recognised in the Procurement Innovation (SME) category alongside regional industry giants Maybank, RHB, Axiata, Shell, Uber, and more

KUALA LUMPUR, MALAYSIA — MessengerCo, a Malaysian technology company with over five years of operational experience, was honoured with a Highly Commended recognition in the Procurement Innovation (SME) category at the ASEAN Procurement Innovation Summit & Awards 2026. Organised by CT Event Asia, the prestigious summit brought together procurement leaders from across the region, with MessengerCo standing alongside respected organisations including Maybank, RHB, Axiata, Kimberly-Clark, Shell, Uber, TNB, and many more.

As a Cradle CIP Sprint recipient and backed by Antler, MessengerCo has spent over five years developing and delivering intelligent procurement infrastructure designed for the demands of modern enterprise operations. The recognition at this summit is a powerful affirmation that impactful innovation is not limited by company size or country of origin.

A Message from Leadership

“The future belongs to companies that can turn operational pain into scalable systems before everyone else does.”

— Heaster Andrea Hilary, CEO of MessengerCo

Throughout the summit, the MessengerCo team actively participated in conversations around agentic systems, intelligent workflows, and the future of enterprise procurement — reinforcing the company’s proven conviction in the solutions it has built and continues to advance through MessengerCo and Merchy.

Key Signals from ASEAN Procurement Leaders

  • Procurement is evolving beyond transactional purchasing into a strategic function focused on operational efficiency, resilience, business growth, and long-term value creation.
  • Procurement leaders are increasingly measured not only by cost savings but also by their ability to improve business outcomes, create revenue opportunities, reduce operational friction, and drive transformation across organisations.
  • AI and automation are becoming operational necessities to reduce repetitive workflows, improve coordination, and allow procurement teams to focus on higher-value strategic decisions.
  • As technology automates more workflows, trust, transparency, governance, and strong supplier relationships are becoming even more critical in building resilient supply chains.
  • The future of procurement will belong to organisations that can combine technology, execution speed, strategic partnerships, and operational orchestration together.

Perhaps the most profound reflection from the summit was this: the more technology and AI enter procurement, the more human the role actually becomes. With repetitive administrative work automated, procurement professionals are freed to focus on strategy, negotiation, relationship-building, and people-driven decision-making — the qualities that no algorithm can replace.

MessengerCo extends its sincere gratitude to CT Event Asia and all organisers, partners, and participants who made the summit a memorable and energising experience. Southeast Asia has the talent, speed, and operational understanding to build world-class procurement infrastructure — and MessengerCo is committed to being at the forefront of that transformation.

About MessengerCo

MessengerCo is a Malaysian technology company with over five years of experience delivering intelligent procurement infrastructure for modern enterprise operations. Backed by Antler and recognised as a Cradle CIP Sprint recipient, MessengerCo powers agentic systems and intelligent workflows through its platforms MessengerCo and Merchy, enabling organisations across Southeast Asia to transform procurement into a strategic driver of growth.

Media Contact

MessengerCo Communications Team

Website: www.messengerco.ai

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