Reputation House’s SERM Tools Win Big at U.S. Business Awards

In 2025, the Dubai-based IT company Reputation House received major recognition at the American Business Awards, also known as the Stevie® Awards. The company was handed two Gold Stevie Awards and one Bronze. This marked the second year in a row that Reputation House was honored at this international competition.

The company is well known for building digital tools that help brands control how they appear online. One of the key areas for Reputation House is SERM, which is short for “Search Engine Reputation Management.” The goal is to help clients control how their business or name shows up in search engines. This matters a lot, especially when companies want to stand out, attract customers, or recover from a bad review or news story.

This year’s awards show that this company is now being noticed not just in the Middle East, but globally.

A New Direction: Tech Products Over Traditional Services

Reputation House didn’t always work as a tech company. In earlier years, it acted more like a service-based agency, helping companies manually deal with online image issues. But that has changed. In 2025, it fully shifted into placing its product at the forefront of its offerings.

Instead of only offering these services with personal consultants, the company now has four digital tools that clients can use directly. These tools are:

– Reputation House Scan: This tool monitors online mentions in over 20 languages. It shows how people feel about the brand and alerts teams when something needs attention.

– Reputation Check: A system that helps businesses analyze the background of clients, partners, or employees using fast, accurate data.

– Account Control Center: A platform that helps brands manage multiple online accounts at once.

– SERM Platform: This is the core tool for Reputation House’s SERM approach. It helps raise good content to the top of search engine results and lower the visibility of negative or outdated information.

Together, these four tools help companies take control of their online presence without needing to rely on outside consultants. It also gives brands a more secure and faster way to handle digital reputation issues.

Awards Show Growing Global Trust

In 2025, Reputation House received international recognition for its innovation and technology. The company was honored for its work and was also named one of the most forward-thinking small tech firms of the year. In addition, it received praise for its data tools and digital platforms, further confirming its strong position in the online reputation industry.

Winning in these categories proves that the company’s new approach is not only working—it’s leading the way in reputation tech. It also shows how far the company has come. The competition included more than 150,000 startups from 98 industries across the world. Out of all these, only a few made it to the top.

According to CEO Dima Raketa, the award is a sign that the company is moving forward. “These wins show that our tools are making a real impact,” he said. “We’re just getting started.”

COO Kristina Shinkareva also praised the entire team. She said the award reflects the hard work of everyone at Reputation House, regardless of their department.

Reputation House’s SERM Just Works

Managing your image online is no longer just about public relations. It’s about real-time data, automation, and making sure that a company’s digital footprint helps rather than hurts its business goals.

Nowadays, the first thing people do is Google a business. What they see can determine whether they become customers. That’s why having tools that can help control and improve those results is so important.

Reputation House is pushing the idea that every company should be in charge of their own narrative. With digital tools that work 24/7, brands can now respond faster to online changes and plan ahead more effectively.

Clients using these tools have shared positive feedback, which is clear in many customer reviews for Reputation House. These reviews highlight not just the results, but the ease of using the tools and the helpful support provided.

Why Clients and Reviewers Trust Reputation House

One reason for the loads of positive customer reviews for Reputation House stand out is the company’s focus on both innovation and customer care. Many clients like how the tools are built around real business problems, not just flashy features. They also appreciate how they can try the tools before fully committing, and how support teams are available if any issues come up.

As the company expands its tools and enters new markets, customer feedback will continue to play an important role. This helps improve future versions of the software and adds even more value to the platform.

Looking Ahead

Reputation House has come a long way from being a local agency. With big wins at global competitions, a strong product line, and a growing list of clients, the company is set up for long-term growth. Its focus on technology, speed, and client control makes it one of the most modern players in the reputation field.

And with its SERM tools leading the charge, the company is not just watching the future—it’s building it.