‘Reputation Warfare’ – Dima Raketa’s New Book Exposes the Harsh Reality of Online Image
Award-winning entrepreneur and CEO of Reputation House Dima Raketa has released his new book, Reputation Warfare: Found. Rated. Blamed., that is now available on Amazon
Multiple award-winning entrepreneur and reputation management expert Dima Raketa has released his new book, Reputation Warfare: Found. Rated. Blamed., now available on Amazon. Known for reshaping how brands approach trust and visibility online, Dima Raketa presents his personal vision of modern reputation — a system where every opinion matters and every mistake is magnified.
In Reputation Warfare: Found. Rated. Blamed., Dima Raketa introduces his original framework, the Reputation Pyramid, a model that explains how credibility is built, maintained, and lost across seven levels — from service quality to long-term legacy. The book also explores real cases of global corporate crises from recent years, illustrating how digital perception can turn from an asset into a liability within hours.
Drawing from more than 15 years of experience working across 20+ countries, Dima Raketa offers readers practical tools and insights for navigating the modern reputation landscape — from managing online reviews to rebuilding public trust in the age of algorithms and AI.
“I’ve been moving toward this book for a good minute, and I’m genuinely proud to finally share it with a wide audience,” says Dima Raketa, CEO of Reputation House. “It combines everything I’ve learned — practical skills, real cases, and lessons collected over decades in different markets and under very different conditions. This book isn’t theory — it’s experience you can apply.”
Reputation Warfare: Found. Rated. Blamed. is now available worldwide on Amazon in both print and Kindle editions.
