Super Bowl LX won’t rival most-watched gloabl sporting events of the year

Providing global audiences with a feast of entertainment both on the field and on stage, the Super Bowl always captivates sports lovers everywhere. This year’s Super Bowl LX is expected to have the same impact on February 8, as two NFL franchises face off and superstars like Bad Bunny take to the stage at halftime. One of the biggest sporting events of the year, the Super Bowl is special. However, will it be the most-watched sporting event of the year?

Up to 130 million viewers could tune in

While it’s impossible to predict the exact number of viewers the Super Bowl will manage to draw in, it’ll be huge. However, while many Americans who wear their jerseys with pride and back their beloved teams with DraftKings Super Bowl bets regard the Super Bowl as the biggest event on the planet, the facts suggest otherwise. In fact, while it’s up there with the best sporting spectacles that take place, it isn’t the biggest of them all. Still, Super Bowl LVII drew 127.7 million viewers in 2023, officially making it the most-watched Super Bowl ever. We could see something similar this time around, though Super Bowl LX will still lag behind other major global sporting events.

The World Cup will be watched by billions

Even though millions of Americans are yet to get behind the beautiful game of soccer, billions of people from around the world have. As such, when the FIFA World Cup 2026 kicks off on June 11, it will be far more popular than any Super Bowl event ever has been. In 2022, billions of people watched soccer’s ultimate prize, with the final itself drawing a staggering 1.5 billion viewers. The pinnacle of the sport and a pastime with a much larger following than American football, the World Cup is absolutely massive.

The Tour de France is huge

Another sporting occasion that will outdo the Super Bowl’s projected 130 million viewers or so is the Tour de France, with the event managing to lure in 3.5 billion viewers in recent times. Tending to provide sports lovers with numerous twists and turns as riders strive to bring home the bacon, it’s a sporting event that is steeped in history. A grueling challenge sports fanatics are truly gripped by given the dedication and skill required to reign supreme, it’s the most prestigious event in the cycling category and takes place over a staggering 23 days. With billions watching the action unfold during the entire occasion, the Tour de France is huge.

The Cricket World Cup is also more popular

The Cricket World Cup is another sports tournament that more people can’t wait to watch. While the sport of cricket hasn’t exactly taken off in the United States of America, and it probably never will, it’s a huge part of the culture in nations like India, Australia, and South Africa. As such, when the sport’s ultimate event arrives, it tends to bring in billions of viewers from around the world. In fact, a total of 2.6 billion cricket fans watched the World Cup in 2019.

The Women’s World Cup had 2 billion viewers

Highlighting the global appeal of soccer even further, the women’s side of the game still has a long way to go before it rivals the men’s offering. Still, remarkable progress is being made, highlighted by the fact that 2 billion people saw the Women’s World Cup. Breaking viewership records in numerous countries, the Women’s World Cup entertained more audiences than any Super Bowl event ever has.